In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Andrew Waber on October 11, 2017 As a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad … Continue reading The new CMO role in digital commerce
Peter Sheldon — September 8, 2017 Follow @magento — September 8, 2017 Free-Photos / Pixabay Forrester Research’s new report, “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017”, explores the commerce needs of midsize B2B companies and evaluates B2B commerce suite providers. What This Means for B2B Merchants “We’re seeing a wave of … Continue reading B2B Commerce: 4 Ways to Stay Competitive
Murray Newlands — August 9, 2017 Follow @murraynewlands — August 9, 2017 In today’s technology-driven society, companies are constantly trying to create a name for themselves by implementing innovative solutions into their business processes. Conversational commerce and conversational marketing have become the talk of the town because they allow you to communicate with your target … Continue reading Conversational Commerce Is The Future of E-Commerce
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies. Christi Olson on June 22, 2017 Conversations. We seem to be talking about talking an awful lot … Continue reading An introduction to conversational commerce and bots
Murray Newlands — March 21, 2017 Follow @murraynewlands— March 21, 2017 Artificial Intelligence touches many facets of our daily lives. It is changing the way our world communicates as well as changing the way we shop. Many retailers are already adding AI into their e-commerce processes, from virtual assistants chatbots to customized shopping experiences. The … Continue reading AI Commerce Is The Future Of Ecommerce Business
Miljana Mitic — March 17, 2017 Follow @goodvidio— March 17, 2017 Open the homepage of your favorite brand’s site. Scroll for 10 seconds, then close it. What’s the most memorable thing you remember about the page? In 9 out of 10 cases you’ll mention something about the visual content. There’s nothing strange about that. We … Continue reading 3 Ways to Use Videos in Visual Commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016 Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce
by Juliet Carnoy Follow @pixleeOctober 22, 2016 Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers, this means that visual communication is often more effective than the written word. Across marketing channels such as websites, email, SEM, and social … Continue reading How a Visual Commerce Platform Helps Visual Marketing
As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. Wayne St. Amand on October 5, 2016 When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep … Continue reading How Pinterest is cracking the social commerce code
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
