Tag Archives: Commerce

Wildfire Monetizes Commerce Transactions Through Gen AI Engine

Generative AI

Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan  @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products.  “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine →

The Next Consumer Evolution: AI-Powered Commerce

Consumer Engagement

The Next Consumer Evolution: AI-Powered Commerce Latif Sim / Jun 13, 2023   ‘The adoption of Live Commerce will continue to grow for many businesses as its impact far outweighs the investments required for implementation,’ writes Latif Sim, Chief Strategy Officer at BeLive Technology The digital age continues to revolutionise the way consumers interact with … Continue reading The Next Consumer Evolution: AI-Powered Commerce →

How Small Businesses Can Generate Sales With Social Commerce

Small Business Challenges

How Small Businesses Can Generate Sales With Social Commerce ValueWalk / 06 Apr 2023   There is a growing shift in the way consumers shop online, and social commerce is at the forefront of this change as it provides brands and consumers with a frictionless, and more convenient, commerce experience. Purchasing from Social Media is Social Commerce. … Continue reading How Small Businesses Can Generate Sales With Social Commerce →

SAP moves to a composable commerce offering

Corporate Transformation

Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts. Kim Davis on March 27, 2023  Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications … Continue reading SAP moves to a composable commerce offering →

Salesforce, Google partner on local commerce

Salesforce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce →

Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps

Regulations

Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps   Kris Holt @krisholt Biden administration officials have taken aim at Apple and Google in a new report, describing the pair as “gatekeepers” of the mobile apps that consumers and businesses rely on. The Department of Commerce’s National Telecommunications and Information Administration (NTIA) states that … Continue reading Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps →

WPP Acquires Shopify Commerce Specialist Diff

Corporate Appointments

WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed.  Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff →

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows

Consumer Behavior

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan  @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows →

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