Tag Archives: coming

LinkedIn Continues Its Social Media Coming of Age With More Features

Darnelle O’Brien — October 26, 2019 Follow @thekissagency Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features. More targeted advertising Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, … Continue reading LinkedIn Continues Its Social Media Coming of Age With More Features

Big Changes Coming to Phrase Match & Broad Match Modifier

Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier

Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results