Tag Archives: Comes

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video →

Marketers have one main question to answer when it comes to AR

Augmented Reality

And its answer can determine if the tech endures — or is a flash-in-the-pan. Barry Levine on February 8, 2018 RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be augmented, and why? Certainly, there are many ways in which reality … Continue reading Marketers have one main question to answer when it comes to AR →

Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules

LinkedIn Jobs

Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules →

When Amazon comes for your company, don’t lose focus on what matters: Your customer

Customer Engagement

Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty. Joe Hyland on September 14, 2017 On day one of the recently completed Whole Foods acquisition, Amazon slashed … Continue reading When Amazon comes for your company, don’t lose focus on what matters: Your customer →

5 mindset mistakes you may be making when it comes to SEO

SEO Mistakes

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. Tom Demers on August 15, 2017 Recently, I’ve been reading a lot about different approaches to page speed optimization. During … Continue reading 5 mindset mistakes you may be making when it comes to SEO →

When it comes to building brand infatuation, easy does it

Branding Trends

What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier. Mike Sands on June 27, 2017 As a couple strolls down a grocery aisle in a recent episode of HBO’s “Silicon Valley,” the woman turns to the man and … Continue reading When it comes to building brand infatuation, easy does it →

AI Comes To Ecommerce Site Search

eCommerce Artificial Intelligence

AI Comes To Ecommerce Site Search by Gareth Dismore , Op-Ed Contributor, May 8, 2017 Ask consumers what they think about artificial intelligence (AI) penetrating their day-to-day lives, and you’ll likely hear mixed emotions. On one hand, there’s something “weird” about how smart AI is getting (and how quickly) — it may not be long … Continue reading AI Comes To Ecommerce Site Search →

From the Contact Section To The Education – The Devil Is In The Details When It Comes To Writing A Resume That Stands Out

Career Resume

Virginia Franco — April 3, 2017 Follow @VAFrancoResumes— April 3, 2017 Having a resume that stands out is extremely important in a competitive job market like the one we’re in right now. As someone regarded for creating good professional resumes that garner interviews quickly, I know first-hand that a few small changes can make the … Continue reading From the Contact Section To The Education – The Devil Is In The Details When It Comes To Writing A Resume That Stands Out →

From viewable to verified: Here comes the next phase of audience-based buying

Customer Loyalty Programs

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying →

Why building relevant ads in a cookie-free world comes down to context

Advertisement Mistakes

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context →