By Jenna Abdou March 11, 2023 When Tarika Barrett, PhD, was pivoting Girls Who Code’s (GWC) programs to online learning during the pandemic, she heard a story that became a guiding light for her team. Karina Popovich, a GWC alum, created Makers for COVID-19, a global coalition 3D printing up to 22,000 … Continue reading Girls Who Code’s CEO on the radical power of joyful activism
By Scott Ruoti April 13, 2022 Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device. QR codes have a wide range of uses that help people avoid contact with objects and … Continue reading How QR codes work—and what makes them dangerous
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices. Chris Wood on February 17, 2022 The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for … Continue reading How to use QR codes to leverage CTV and cross-channel campaigns
Desiree Johnson October 22, 2021 QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands offline. These little bits of black and white code can transport customers in an instant to their favorite food, drinks, menus, events, and more with just a few taps on … Continue reading 10 QR Codes Facts That Will Give You The Chills
Desiree Johnson October 18, 2021 While the world continues to open back up in small waves, we’re seeing more and more businesses open their doors and create a blend between traditional practices and contactless methods. The world is clamoring to adjust to the new normal whether you’re a restaurant with virtual menus or a business … Continue reading How to Use QR Codes For a Contactless Halloween
Erin Hynes March 8, 2021 When it comes to tracking campaign performance, having the right details can make all the difference. Detailed data will help you figure out where your programmatic ad traffic is coming from, why it is coming to you, and how it is reaching you. With granular data provided by UTM codes … Continue reading Getting Granular with UTM Codes and Google Analytics
Tiffany Fowell October 24, 2020 For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% … Continue reading 13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
Erika Giles August 4, 2020 Tracking where your website traffic comes from is a wise move for marketers. You should always be looking for windows of opportunity to optimize and leverage new strategies in the mediums that are performing well for you. But finding the specific nuances of your traffic flow can be tricky if … Continue reading What Are UTM Codes? Here’s How to Use Them
William Harris — August 12, 2019 Follow @wmharris101 — August 12, 2019 Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, … Continue reading A Guide to Buying UPC Codes in Order to Sell on Amazon
By Michael Quoc March 5th, 2018 There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you track performance on your marketing channels, and more. But there’s one benefit of using promo codes that many … Continue reading How Build Links With Promo Codes
