Tag Archives: CMOs

How CMOs Can Support Intelligent Operations for Manufacturing [Infographic]

Jamey TisdaleApril 14, 2015 According to a recent post by Microsoft’s Colin Masson, in the battle to win customers and differentiate from competitors, manufacturers are embracing a strategy of Intelligent Operations. Companies are using the advantages of digital technology to build intelligence, connectivity and personalization into products, thrilling customers with greater convenience and value. Masson … Continue reading How CMOs Can Support Intelligent Operations for Manufacturing [Infographic] →

Media Spend Is Burning A Hole In The CMO’s Pocket

Content Marketing

Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver immediate ROI. Scott Vaughan on April 10, 2015 Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending, partly fueled by Scott Brinker’s … Continue reading Media Spend Is Burning A Hole In The CMO’s Pocket →

CMOs Focus More On Tech To Automate Media Decisions

Digital Marketing

Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions →

CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]

Content Marketing, Twitter

Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report] →

CMOs: It’s Time to Hand Over Inbound Social Media

Content Marketing

Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media →

CMOs Under Even More Pressure in 2015

Content Marketing

Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015 →

A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy

Video Marketing

Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy →

A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network

Content Marketing

Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network →

What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015

Content Marketing

Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015 →

What CMOs Need To Know About Internet Marketing: The Essential Guide

Marketing Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide →