Tag Archives: CMOs

What CMOs Need To Know About Internet Marketing: The Essential Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide →

5 Things CMOs Need To Know About APIs

Marketing Guide

Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs →