Tag Archives: CMOs

CMOs Must Shift Focus from Transactions to “Addictive Experiences”

Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences” →

7 Things CMOs Should Know About Attribution

Content Management

If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand. Scott Rayden on June 11, 2015 Marketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels and devices has added layers of … Continue reading 7 Things CMOs Should Know About Attribution →

Interesting Infographics: The CMO’s 3 Keys to Success

KPI

Louis FoongJune 4, 2015 As a CMO, you’ve got your work cut out for you. So why make it harder on yourself? As shown in this infographic, researched and created by Experian, 43% of interviewed CMOs identified poor data quality as a top challenge to their work; siloed departments clocked in at 39%, while 37% … Continue reading Interesting Infographics: The CMO’s 3 Keys to Success →

Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter

Content Management, Twitter

Of Interbrand’s top 100 global brands, only 31 have CMOs or top-level marketing executives actively participating on the social network. Amy Gesenhues on June 4, 2015 Brands may talk a big game when it comes to being social, but it turns out very few of the CMOs from the world’s top companies are on Twitter. … Continue reading Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter →

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

Video Marketing

AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count →

A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

Marketing Guide

As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty →

Research: The Best CMOs on Twitter 2015 Index

Content Management

Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index →