by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Ross Simmonds July 20, 2016 Follow @thecoolestcoolJuly 20, 2016 If you’ve ever watched House of Lies, Mad Men or The Entourage, you might think that the life as a freelancer is pretty exhilarating and action packed. In reality, the amount of drama is actually quite limited and you have complete control over the types … Continue reading 5 Insights For Surviving Client Conflicts With Everyone’s Feelings Intact
by Maddie Cary July 13, 2016July 13, 2016 PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living … Continue reading 3 Ways to Run More Effective Client Meetings
by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test
by Brent Pohlman June 27, 2016 Follow @brentpohlmanJune 27, 2016 This is the question I am facing in 2016. The way people receive information about our company varies quite a bit. Word-of-mouth for me is still the best way for new clients to find out about our service offerings. Everywhere I read, companies … Continue reading Invest More in Marketing or Client Service?
by Cheryl Gale June 25, 2016 Follow @marchprJune 25, 2016 Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had … Continue reading Client Messaging 101: The Whys and Whens
by Andrew Follett June 8, 2016 Follow @demoduckvideoJune 8, 2016 When you make a video, the creative concept behind it is key, but the concept is only the first step – the way you pitch it to your client is just as important. Here are the 4 things we do at Demo Duck, my Chicago-based … Continue reading How to Pitch a Video Concept Your Client Will Love
by Erin Sagin April 25, 2016April 25, 2016 Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better … Continue reading 5 Tell-Tale Signs That Your Client is About to Jump Ship
by Susan Friesen February 24, 2016 Follow @https://twitter.com/eVisionMediaFebruary 24, 2016 Do you know what is the #1 requested headline I am asked to add to a website’s home page? I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how … Continue reading The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
by Karen Repoli February 15, 2016 Follow @karenrepoliFebruary 15, 2016 Congratulations, Entrepreneur! Your business is off to a solid start. You have a website, you have some testimonials, you have a list of services, and you know how much you want to charge. Now, how do you get your target audience to notice you? What … Continue reading How To Use Blogging To Attract Your Ideal Client
