We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over
Rick Lepsinger — October 30, 2018 Follow @onpoint_llc — October 30, 2018 RyanMcGuire / Pixabay Organizations often put a lot of thought into organizing teams and getting them up and running. But a team is an ongoing social environment that requires a lot of care and maintenance to ensure that it keeps performing effectively. While … Continue reading Clear Warning Signs of a Dysfunctional Team
Visual Search Speaks Loud And Clear For Ecommerce by Laurie Sullivan @lauriesullivan, (October 24, 2018) Forecasts from a top Wall Street analyst suggest visual search will make a major impact in the way ecommerce companies build out their future services. Aaron Kessler, Raymond James analyst, in a research report released Wednesday wrote how companies … Continue reading Visual Search Speaks Loud And Clear For Ecommerce
Bryan Tweed — June 4, 2018 — June 4, 2018 Whether you’re trying to climb the corporate ladder, broaden your skillset, or find a new job, your networking strategy can lead you to individuals that are ready, and willing, to help. Additionally, connecting with industry peers and leaders can provide you with unique growth and … Continue reading Leveraging Your Professional Networking Strategy in 4 Clear Steps
Mike Paton — March 17, 2018 Follow @mpaton — March 17, 2018 Most entrepreneurs know well the feeling of “flying blind.” It can feel like you’re running your business and making big decisions on vague sensations, feelings and emotions rather than using data that helps you make a quick, but fully informed, unbiased decision. During … Continue reading Clear the Fog – Strengthen Your Data Component
Renzo Costarella — January 1, 2018 — January 1, 2018 As a freelancer your number one goal is to keep clients close. If you run out of clients or run out of work there’s not much to fall back on. When it comes to picking clients there’s something big to be said about quality over … Continue reading 5 Ways Freelancers Can Steer Clear of Deadbeat Clients
Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs
Devon Smiley — December 15, 2016 Follow @devonmsmiley— December 15, 2016 When a project is coming together in your mind, all the moving parts are clear. You’re a pro at what you do…so this comes almost naturally to you. Your clients aren’t quite so well-versed though. They may have never worked with you – or … Continue reading What Do You Do Again? Getting Clear on Client Deliverables.