Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024 Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics
Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
Maurice DeCastro — November 29, 2019 Follow @mindfulpres Mindfulness is a word that’s being used in just about every walk of life at the moment. Google, Apple, Nike and many of the world’s most successful brands have realised and harnessed the power of mindfulness. Even though it’s a way of living that’s been around for … Continue reading 5 Mindfulness Techniques to Help You to Present With Confidence, Clarity and Impact
Annette Franz — September 9, 2019 Follow @annettefranz — September 9, 2019 Today’s post in an excerpt from my first book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). The book is available on Amazon as of this morning! Transforming the customer experience (and your … Continue reading Journey Mapping Definitions Bring Clarity
Brian Basilico — April 22, 2017 Follow @bbasilico— April 22, 2017 Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was drinking a pot of home-ground Starbucks a day and it was starting to bother my stomach. That happens. So I started drinking green tea. … Continue reading How Authenticity, Integrity, and Clarity are Great For Business!
Devon Smiley — March 18, 2017 Follow @devonmsmiley— March 18, 2017 We’ve all seen them – and we’ve all been asked to sign them. Contracts that are apparently written in English, and yet we can’t understand any of it. Whereas. Heretofore. Aforementioned. Nothwithstanding. What does it all mean? What are my obligations? How does this … Continue reading Bring Your Business Clarity With Plain English Contracts
Michael Bellina — December 20, 2016 Follow @MigmanMedia— December 20, 2016 Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of … Continue reading Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization
by Kirk Dando April 27, 2016 Follow @kirkdandoApril 27, 2016 How do you set clear expectations for leadership at all levels, including yourself? The only way to set crystal clear expectations is to have absolute role clarity. Role clarity is not the typical job description. Here is how to give real role clarity to any … Continue reading Role Clarity: 7 Ways to Set Crystal Clear Expectations With Your Team
