Tag Archives: Choice

The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief

Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands. Kim Davis on February 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief →

Tips For Making the Best Choice In Your Career Change

Career Development

Kushal Arora November 17, 2020 Changing your career can be an exciting period in your professional growth. Having a vision of the new path you want to pursue and a system for starting it can make things easier. Determine what it is you want to do in your professional life and explore all the possibilities. … Continue reading Tips For Making the Best Choice In Your Career Change →

How Too Much Choice May be Tanking Your Conversion Rates

Conversion Techniques

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates →

An Undeniable Choice for Current Times: Move your Contact Center Virtual

Contact Center

Laura Krajewski July 28, 2020 Pexels / Pixabay The room is dimly lit, tightly packed, and windowless. The air seems tense. It’s hard to hear above the clatter of keyboards and phones ringing off the hook. Agents juggle phone calls, quickly type out emails and talk down angry callers. We’ve seen the typical call center … Continue reading An Undeniable Choice for Current Times: Move your Contact Center Virtual →

Why SEO (Not Google Ads) Is Still the Best Choice for Your Business

SEO Platforms

Manick Bhan July 2, 2020 When it comes to jump-starting your site traffic and growing your business, paid media can be enticing because of its ability to get your company in front of real people searching for products or services like yours. But Google Ads is the most expensive place to advertise on the internet. … Continue reading Why SEO (Not Google Ads) Is Still the Best Choice for Your Business →

Is Ditching Guest Posting The Right Choice?

Blogging Tactics

By Oleh Koropenko June 26th, 2018 “Guest blogging is done.” This statement made in 2014 by the-then-head of Google Web Spam Team, Matt Cutts, caused a lot of controversy at the time. Was Google about to start penalizing those who engaged in the practice? Could suddenly guest posting cause you more harm than good? … Continue reading Is Ditching Guest Posting The Right Choice? →

The fallacy of choice: How conversational UIs are altering the marketing landscape

Marketing Platforms

Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017 Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape →

Are You Making the Right Choice of “RICH MEDIA” In Your Emails?

Email Marketing Tips

Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails? →

First Choice: Email Leads In Personalization, Study Finds

Email Segmentation

First Choice: Email Leads In Personalization, Study Finds by Ray Schultz , April 25, 2017 Email remains the top personalization channel, with 72% of marketers using it and 71% rating it as very or extremely important, according to a survey released today by Evergage. Email campaigns are deployed more than any other type of customer … Continue reading First Choice: Email Leads In Personalization, Study Finds →

Machine Learning: Making Choice Simple On Mobile

Machine Learning

Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile →