Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier
Costi Teleman — July 27, 2019 — July 27, 2019 These days, technology is at the forefront of nearly all human activities—changing the way things are done whether you’re a student, a teacher, a business owner, or an employee. And one area that has been greatly shaped by technology is hiring. Professionals in the recruitment … Continue reading Technological Changes in Recruitment and How Job Seekers Should Adapt
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising? It’s unclear by how much, as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
How Amazon, Instagram Influencer Content Changes Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2019 Instagram has created a tool that turns influencer-produced organic branded content into advertisements that run through feeds using tools available on Facebook’s ad platform. The ads are similar to native ads or organic content in search query results that … Continue reading How Amazon, Instagram Influencer Content Changes Search
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising. It’s unclear by how much as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?
Rick Goodman — February 14, 2019 Follow @DrRickGoodman — February 14, 2019 Where does company culture come from? That’s a more complicated question than you might think. My personal belief is that culture emanates largely from the people on your team—from their shared values and objectives. With that said, I also think team leaders play … Continue reading Maintaining Company Culture When Leadership Changes
Mike Moran — June 24, 2018 Follow @MikeMoran — June 24, 2018 Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. … Continue reading How Do You Know How Long to A/B Test Your Website Changes?
The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features Robin Kurzer on June 13, 2018 Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been … Continue reading Twitter announces changes to improve users’ experiences
Lacy Boggs — May 7, 2018 Follow @blogspiration42 — May 7, 2018 This month, my baby turned seven, and my business turned six. A lot has changed since 2013: I don’t change diapers any more. I work while my baby is at school, instead of while she naps. I have six team members, instead of … Continue reading When Your Business Changes, Bringing Your Audience Along for the Ride