With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
Elizabeth Kennedy December 21, 2021 Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight from Facebook: “Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may … Continue reading How to Adjust to Facebook’s Upcoming Targeting Changes
Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means
Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing
Bob Van Rossum July 5, 2021 With COVID-19 slowly fading away, executive recruiters are seeing the full impact the shutdowns have placed on the way business gets done. Consumers are increasingly spending more, marketers are seeing more traffic, and businesses have the opportunity to grow even quicker than before. That being said, now is the … Continue reading Are You Prepared For Future Changes? Here Are Executive Recruiters Top Tips
Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It
Jock Breitwieser May 18, 2021 As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.But building … Continue reading 3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing
Mitch Poirier May 4, 2021 If you’ve noticed a slowdown in your engagement or you simply want to know what’s on trend for your social pages, I’m sharing the top social media changes for 2021. Digital marketing and social communication go hand-in-hand, so your new strategy should incorporate these new trends, leading to more effective, … Continue reading Top Social Media Changes in 2021: Are You Ready?
Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages
Dale Keipert November 20, 2020 We hear this all the time; this is the new norm. This year has indeed been a year of change, and some of these changes will stay with us while some won’t, hopefully. But what does all of this talk about change really mean for your company and your marketing … Continue reading 2020…A Year of Changes But What, Exactly, Does That Mean?