Tag Archives: Changes

Martech replacement is slowing, and that changes everything

New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach. By Pamela Parker Published on April 23, 2026   For most of its existence, martech was defined by constant change. Marketers regularly replaced core systems. Vendors competed on features. Switching platforms — even critical … Continue reading Martech replacement is slowing, and that changes everything

Getting laid off changes your perception of work forever. Here’s how

April 07, 2026 Getting laid off changes your perception of work forever. Here’s how BY Brian O’Connor When Kitty got her fourth layoff call, she took it via Bluetooth in her car. She knew the script by then: the sudden 15-minute meeting invite, the HR rep that pops into the call, the platitudes that precede the … Continue reading Getting laid off changes your perception of work forever. Here’s how

Why Meta’s Moltbook Acquisition Changes All

Why Meta’s Moltbook Acquisition Changes All by Laurie Sullivan , Staff Writer, March 11, 2026 If you think agentic AI agents will change the web, just wait another day. Meta Platforms on Tuesday acquired Moltbook, the internet forum launched in January 2026 for artificial intelligence (AI) agents, imitating Reddit’s format, where humans simply observe. Moltbook … Continue reading Why Meta’s Moltbook Acquisition Changes All

When Google Changes Brand Websites To AI Pages In Dynamic Takeover

When Google Changes Brand Websites To AI Pages In Dynamic Takeover by Laurie Sullivan , Staff Writer, February 27, 2026 There has been so much discussion about the value of websites in the future that after seeing this patent, it all makes much more sense. Google’s patent — titled AI-generated Content Page Tailored To A … Continue reading When Google Changes Brand Websites To AI Pages In Dynamic Takeover

Predicting Advertising In 2026 Based On Google, Microsoft Changes

Predicting Advertising In 2026 Based On Google, Microsoft Changes by Laurie Sullivan , Staff Writer, December 31, 2025 Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when … Continue reading Predicting Advertising In 2026 Based On Google, Microsoft Changes

Why your martech still feels like a cost center  —  and how AI changes that

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025   Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center  —  and how AI changes that

Mastercard Has Front-Row View Of How Fast Performance Changes

Mastercard Has Front-Row View Of How Fast Performance Changes by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2025 Marketers have a complicated relationship with value and what drives conversions, according to Erin Everhart, vice president of content at events for MediaPost. Everhart opened Monday’s Performance Marketing Insider Summit with a discussion on value, tariffs that … Continue reading Mastercard Has Front-Row View Of How Fast Performance Changes