In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?
Tag Archives: Changes
Vimeo Changes How Videos Are Optimized For Google Search
Vimeo Changes How Videos Are Optimized For Google Search by Laurie Sullivan @lauriesullivan, May 16, 2022 Vimeo has developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. There are a variety of benefits to optimizing video for local and national marketers … Continue reading Vimeo Changes How Videos Are Optimized For Google Search
Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says
By Alan Jenn April 09, 2022 Around the world, revolutionary changes are under way in transportation. More electric vehicles are on the road, people are taking advantage of sharing mobility services, such as Uber and Lyft, and the rise in telework during the COVID-19 pandemic has shifted the way people think about commuting. … Continue reading Revolutionary changes in transportation could slow global warming—if they’re done right, IPCC says
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
How to Adjust to Facebook’s Upcoming Targeting Changes
Elizabeth Kennedy December 21, 2021 Unless you’ve been living under a rock, you probably heard about Facebook’s announcement that certain detailed targeting options will be sunset in early 2022. Here’s a quick review of the news straight from Facebook: “Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may … Continue reading How to Adjust to Facebook’s Upcoming Targeting Changes
New Changes to Google Ads Keyword Matching: What It Really Means
Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means
How Apple’s Mail Privacy Changes Impact Email Marketing
Jake Link July 20, 2021 You might have heard about Apple’s upcoming Mail Privacy changes and how they’ll impact email marketing. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss … Continue reading How Apple’s Mail Privacy Changes Impact Email Marketing
Are You Prepared For Future Changes? Here Are Executive Recruiters Top Tips
Bob Van Rossum July 5, 2021 With COVID-19 slowly fading away, executive recruiters are seeing the full impact the shutdowns have placed on the way business gets done. Consumers are increasingly spending more, marketers are seeing more traffic, and businesses have the opportunity to grow even quicker than before. That being said, now is the … Continue reading Are You Prepared For Future Changes? Here Are Executive Recruiters Top Tips
2 Major Changes with Google Analytics 4 & Why You Should Install It
Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It
3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing
Jock Breitwieser May 18, 2021 As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.But building … Continue reading 3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing
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