By Jordan Kasteler March 30th, 2017 Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn’t have, there’s a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using … Continue reading 3 Tools To Monitor Site Changes
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance
Chelsey Fox — March 1, 2017 — March 1, 2017 Are you a small business owner struggling to keep up with your digital presence on your own? Or maybe you aren’t struggling, because your website traffic was doing great last time you checked…. Sometime last summer. I have some unsettling news for you: What worked … Continue reading Is Your Company Keeping Up? 3 Changes To SEO You May Not Know
Amanda Clark — February 24, 2017 Follow @GrammarChicInc— February 24, 2017 Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do … Continue reading Big Changes to Google’s Star Systems (And What They Mean for You)
by Danny GoodwinOctober 24, 2016 A major redesign of the Bing Ads user interface is changing the way advertisers create new campaigns on the platform. Here’s are seven things that are changing, according to today’s announcement from Bing Ads. 1. Campaign Goals When creating a campaign, Bing Ads will first ask you to pick a … Continue reading 7 Bing Ads Changes That PPC Marketers Need to Know
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. Frederick Vallaeys on October 3, 2016 Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank … Continue reading What you didn’t know about recent Quality Score changes
by Shaun KanarySeptember 26, 2016 Google announced some exciting changes to its PPC platform known as AdWords at a recent developers conference. While the demise of pay-per-click advertising has been hyped in the last few years, the new changes to Google’s advertising platform will help advertisers achieve important business objectives. These Google AdWords changes range … Continue reading 5 Google AdWords Changes That Will Improve Your Advertising
by Luke PetersSeptember 3, 2016 Success. It evades some like the plague. Others, they just can’t seem to grasp it. Time and time again, success has driven countless people to madness. Poverty. And disappointment. It’s driven other people to riches beyond their imagination – sailing the external and internal world at their leisure. What separates … Continue reading How 10 Simple Business Changes Can Make Your Life More Fulfilled
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything
by Jacob Maslow Follow @jakemaslowAugust 9, 2016 Digital ad spending is soaring, with estimates of spending in the retail industry hitting $ 19.98 billion by 2019. And that’s just the retail sector. The telecom and computing industry is expected to spend over $ 11 billion this year on digital ads, too. Major companies stay on … Continue reading 2 Major Ad Changes That Will Change the Way You Advertise
