Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
October 30, 2025 15 small changes that can improve the quality of your work life
October 24, 2025 Social Security payments will see these 3 changes in 2026: What to know about updates to benefits
Mastercard Has Front-Row View Of How Fast Performance Changes by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2025 Marketers have a complicated relationship with value and what drives conversions, according to Erin Everhart, vice president of content at events for MediaPost. Everhart opened Monday’s Performance Marketing Insider Summit with a discussion on value, tariffs that … Continue reading Mastercard Has Front-Row View Of How Fast Performance Changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks. Kim Davis on November 22, 2024 Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said … Continue reading AI is ringing in big holiday shopping changes
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments
The email experience is changing. Here’s how to plan for it. Kath Pay on July 8, 2024 Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how … Continue reading 4 inbox-altering changes to watch for
By Chris Stokel-Walker March 12, 2024 Back in November, Sam Altman was fired from his position as CEO of OpenAI on a Friday the week before a holiday weekend—only to return to his job after a chaotic 86 hours that nearly tanked the $80 billion company. This past Friday, OpenAI dropped another bombshell. It … Continue reading What do OpenAI’s board changes mean for the future of AI?
Apple’s rivals aren’t happy about its EU App Store changes But is anyone surprised Apple would act to protect its platform like this? Daniel Cooper Updated Sat, Jan 27, 2024 John Keeble via Getty Images Last year, the European Union implemented new laws to make big tech open up its platforms to competitors. The … Continue reading Apple’s rivals aren’t happy about its EU App Store changes
By Michael Grothaus December 02, 2023 No one hates change like app users, and the latest changes that Google has made to the colors in its Google Maps app are ruffling users’ feathers all over the web. Google Maps users on Reddit have called the new colors “godawful” and expressed how they “hate” the … Continue reading Google Maps’ new colors: a hopeful sign of more changes to come
