January 12, 2025 These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change By translating pervasive discontent into constructive action, leaders can dismantle the drama and turn it into a virtuous circle of positive, productive energy. BY Yonason Goldson Passionate John Lennon devotees may ardently visualize a utopian future, … Continue reading These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
August 10, 2024 Three simple ways to change your life for less than $50 Can’t afford a deluxe trip to Lake Como? Here are a few easy ways to change your life. BY Francine Maroukian I get bored on the regular, often in anticipation of seasonal shifts. While I’m not restless enough to be airlifted out … Continue reading Three simple ways to change your life for less than $50
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
How NBCU, Google Deal Could Change Television by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2024 NBCUniversal’s partnership with Google could change the direction of television if the company experiments as much as it can. NBCUniversal and Team USA created a partnership with Google to use the Alphabet company’s advancements in technologies like artificial intelligence … Continue reading How NBCU, Google Deal Could Change Television
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024 The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves
