The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. Scott Hornstein on April 30, 2025 At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and … Continue reading B2B marketing can’t hide from change forever
June 04, 2025 How this new technology could change the way we mine copper BY Liz Dennett Mining isn’t known for innovation. For more than a century, we’ve extracted copper using the same process: dig, crush, grind, leach, repeat. Meanwhile, demand has exploded, fueled by EVs, AI infrastructure, and the energy transition. That mismatch has created … Continue reading How this new technology could change the way we mine copper
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
AI Takes Leap With Stargate As President Trump Prepares US For Change by Laurie Sullivan , Staff Writer @lauriesullivan, January 21, 2025 Softbank, OpenAI, and Oracle plan to form a joint venture called Stargate. Additional companies could join in. This should not come as a surprise. Many of the tech titans sat behind No. 47 as … Continue reading AI Takes Leap With Stargate As President Trump Prepares US For Change
January 12, 2025 These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change By translating pervasive discontent into constructive action, leaders can dismantle the drama and turn it into a virtuous circle of positive, productive energy. BY Yonason Goldson Passionate John Lennon devotees may ardently visualize a utopian future, … Continue reading These 3 types of workers contribute to toxic drama. Here’s how leaders can reframe for positive change
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
October 23, 2024 The mindset change business leaders need to create a climate-resilient future The head of World Economic Forum LLC, USA says business leaders need an urgent shift in mindset—from reactive to proactive—to contend with the rising risks. BY Matthew Blake As large parts of the world experience another year of record-breaking temperatures and extreme … Continue reading The mindset change business leaders need to create a climate-resilient future
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
