How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023 If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
By Adam Bluestein February 19, 2023 You don’t bet against Zach Weinberg. In 2010, at age 24, he sold Insight Media, the display advertising and exchange bidding company he cofounded with Nat Turner, to Google for a reported $81 million. Their next venture, Flatiron Health, a data-science software company that pioneered the use … Continue reading This startup just raised more than half a billion dollars to change how new drugs get discovered
By Elizabeth Segran February 09, 2023 For 40 years, J.Crew has been producing classic American garments, from sharp blazers to crisp Oxford shirts to cozy cashmere sweaters. So, if you’re a sustainably minded person with a preppy style, it makes sense for you to buy your J.Crew second-hand. J.Crew agrees. If you stop by … Continue reading We buy too many clothes. Can fashion’s secondhand boom change that?
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
By Puneet Sandhu January 27, 2023 When I look back at the managers I’ve had since the beginning of my career, it’s clear to me—now, having done years of people management experience myself—that some of them should never have been given that responsibility. In talking to friends and coworkers, I realize just how shockingly … Continue reading Why the wrong people are promoted to management— and how to change it
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI. Chris Wood on January 5, 2023 Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s delayed third-party … Continue reading 2023 Predictions: How data will change marketing in the new year
Yahoo News Debuts Interactive Climate Change Map by Ray Schultz , December 29, 2022 Yahoo News is offering a series about climate change, titled “Finding Safe Haven.” It features an interactive climate change map and individual write-ups on how climate change will affect different communities. This depends on a dizzying number of factors, says David … Continue reading Yahoo News Debuts Interactive Climate Change Map
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business
By Deb Tennen–Zapier October 30, 2022 Last summer, a friend of mine was about to leave on a trip for Mexico when she realized that her passport had expired. One round-trip flight and hundreds of dollars in fees later, and she got the expedited renewal before her trip. But the secondhand anxiety was enough … Continue reading Make this radical change to your to-do list
