Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Janet Driscoll Miller on September 27, 2018 Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs … Continue reading Mobile-first indexing: Will it change your rankings on desktop?
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
Rick Goodman — August 26, 2018 Follow @DrRickGoodman — August 26, 2018 StartupStockPhotos / Pixabay When seeking a new career opportunity, your brand precedes you. Yes, we all have a personal brand, one that speaks to our experience, our professional strengths, even our personality. Your brand emanates from the pages of your resume, and from … Continue reading Rebranding Yourself for a Professional Change
Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices
Steve Masters — June 23, 2018 Follow @masterstips — June 23, 2018 Twenty years ago, I was a full-time online publisher, working for a traditional magazine. At that time, we were using phone connections to dial up to the internet; websites didn’t have embedded video players; the publishing talk was about push versus pull content … Continue reading When The Pace of Change Trips Up On Real Life
Michael Heller — May 17, 2018 — May 17, 2018 The middle of the year always brings a sense of anxiety and worry to both managers and employees alike. Performance reviews are an unequivocal pain in the butt for everyone involved. Tedious processes, long forms, emotionally exhausting meetings and unsatisfactory outcomes for everyone make performance … Continue reading 6 Massive Ways You Can Change Performance Reviews
Paul Keijzer — May 17, 2018 Follow @Paul_Keijzer— May 17, 2018 Have you heard about Ford’s announcement to stop production of sedans (safe for two) and focusing more on trucks and SUVs? It’s a bold move that many analysts and competitors have questions and raised their eyebrows over. However, is it really that shocking of … Continue reading 4 Ways to Prepare Your Business for Uncertainty and Change
Taylor Gordon — May 4, 2018 — May 4, 2018 mohamed_hassan / Pixabay Deciding whether to pivot or double down on a business idea can be quite the challenge. You and I both know that seeing success from a business can take months and even years. With that said, there’s always a fear that you’ll … Continue reading Pivot or Stay the Course? 3 Signs It’s Time for Change
Search Terms Reflect A Change In Grocery Shelves by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2018 Finding keywords that speak to consumer preferences isn’t easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search … Continue reading Search Terms Reflect A Change In Grocery Shelves