Achim Nowak April 28, 2021 You didn’t see it coming. The sudden restructuring at work. The sale of an entire business unit. The firing of a beloved leader. You think you’re cool with change. Or so you tell yourself. This isn’t your first time at the rodeo. Yup, been there, done that. Your first reaction … Continue reading 5 Ways to Align With Change We Don’t Like
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
Mukesh Gupta April 21, 2021 Premise: Every change or a transformation effort needs the support and commitment of people who will either be affected by the change or who lead the change or who could influence the success of the change effort. Hence, it is important for those who want to drive or lead the … Continue reading 6 Levels of Commitment to Change
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day Kim Davis on April 23, 2021 April 22 was Earth Day, as a good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined … Continue reading Ads aren’t addressing climate change
Arik Hanson April 21, 2021 According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR … Continue reading Why Social Media Job Descriptions and Roles Need to Change in 2021
Dave Brock April 20, 2021 Might as well get this “ugly” topic out in the open for discussion. It’s amazing that we seldom talk about them, explicitly, or that we try to “mask” them through all sorts of manipulation, or that we try to avoid them. But topics like tension, change, conflict, persuasion, convincing are … Continue reading On Change, Tension, Conflict…..
Brian Wallace April 7, 2021 Business culture is the key to success. 72% of executives say that culture is key to performance, but only 32% believe their company culture is aligned with its business strategies. Focusing on cultural transformation can bring big rewards. After 5 years of focusing on company culture, you can see an … Continue reading How to Change Your Company Culture [Infographic]
Colleen Perone March 1, 2021 Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your … Continue reading Overlooked Leads: How to Change Your Approach to Closing Deals
Stan Peake February 24, 2021 To say, ‘change is hard’ is to quote the blatantly obvious. To add, ‘but change is necessary’ is to pour salt in the wound of many a leader today. Leaders in organizations across the world find themselves perplexed, and often frustrated, by the fact that change (or evolution, if you … Continue reading Leaders: A Roadmap For Behavior Change
Amy Stephens February 20, 2021 My son was born in 2004, when I was 34. I was relatively new into my role leading consumer marketing on the senior management team of the Boston Globe, the largest subsidiary of the New York Times. I am pretty sure I was the first senior management team member to … Continue reading How Pandemic Parents Will Change the Future of Work
