May 24, 2024 Don’t see the ‘I’ in change? Look Again Four principles can help your leaders transform the company. BY Elaine Mak I have witnessed the impact that a fully embedded, values-driven culture has on company performance. After two years of advancing performance and building culture at Valimail, the metrics were clear: By aggressively and … Continue reading Don’t see the ‘I’ in change? Look Again
April 23, 2024 Business leaders are too fixated on disruption instead of meaningful change ‘People don’t care if it’s new. They care if it’s better,’ says the cofounder of the London creative agency, Without. ‘Sometimes, the route to success is simply doing something timeless really, really well.’ BY Philip Koh Flicking through the fundraising pitch for … Continue reading Business leaders are too fixated on disruption instead of meaningful change
April 16, 2024 A baby born this year could lose $1 million over their lifetime because of climate change Climate change is already costing you money. But for the average American born in 2024, the costs will be even higher, according to a new study from Consumer Reports and ICF. BY Adele Peters A baby born … Continue reading A baby born this year could lose $1 million over their lifetime because of climate change
April 10, 2024 How do I change someone’s mind? Sorry, but you aren’t going to do it by calmly laying out your argument with evidence and logic. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the … Continue reading How do I change someone’s mind?
March 15, 2024 Want to sound more authoritative? Change this one thing This one change to your language can help you sound more powerful and confident. BY Judith Humphrey How often do we hear people who sound weak? We may not analyze why the person comes across the way that they do, but somehow we’re keenly … Continue reading Want to sound more authoritative? Change this one thing
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Ryan Phelan on January 25, 2024 Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can … Continue reading 3 keys for email marketing in 2024: AI, change, learn
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
By Burt Helm November 19, 2023 In Hollywood, big money is getting lost in translation. Sure, the global entertainment business is synced up like never before. Marvel blockbusters captivate audiences in China. Korean directors score one coup after another in the U.S. Streaming development executives now scour foreign markets to bring home the next Squid … Continue reading How AI for lip dubbing could change the film industry
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group. Constantine von Hoffman on November 17, 2023 Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week, one … Continue reading How to talk to consumers about climate change
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
