Tag Archives: Change

The myth of the hero’s journey—and why it’s killing change in your organization

June 01, 2026 The myth of the hero’s journey—and why it’s killing change in your organization BY Greg Satell There is a powerful narrative arc called the Hero’s Journey that is employed in stories like Star Wars. A hero, like Luke Skywalker, receives a call to adventure. He or she has doubts at first, but meets … Continue reading The myth of the hero’s journey—and why it’s killing change in your organization

Crumbl’s founders just made a surprise announcement that could change the chain forever

May 12, 2026 Crumbl’s founders just made a surprise announcement that could change the chain forever BY Sarah Bregel The founders of Crumbl Cookies are stepping down. The move comes amid a “planned transition” for the bakery chain, the leaders shared in an X post on May 11. In the post, CEO Jason McGowan explained that … Continue reading Crumbl’s founders just made a surprise announcement that could change the chain forever

These 3 key elements are what every change strategy needs

 April 24, 2026 These 3 key elements are what every change strategy needs  BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs

Every leader wants to change the world. Here’s how to tell if you’re actually doing so

April 16, 2026 Every leader wants to change the world. Here’s how to tell if you’re actually doing so BY Scott Curran “The people who are crazy enough to think they can change the world, are the ones who do.” That’s a quote from Apple’s famous “Think Different” advertising campaign, which ran from 1997 to 2002. … Continue reading Every leader wants to change the world. Here’s how to tell if you’re actually doing so

How OSI could change evaluating and selecting martech vendors

The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors