Tag Archives: Change

Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]

Rather Than Respond to Change, You Should Better Prepare for It

Mark LaScola — November 8, 2018 Follow @MarkOTM — November 8, 2018 geralt / Pixabay Historically, organization change flowed top-down. Executive teams would set up new initiatives, then pass those on to managers and expect employees to follow the course. Understandably, this method was often fraught with obstacles. Today, that strategy is outdated because workforces … Continue reading Rather Than Respond to Change, You Should Better Prepare for It

Google Ads Trademark Rules Change Giving Agencies A Headache

Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache

Why Are Some Companies and Leaders More Adaptable to Change?

Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change?

Mobile-first indexing: Will it change your rankings on desktop?

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Janet Driscoll Miller on September 27, 2018   Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs … Continue reading Mobile-first indexing: Will it change your rankings on desktop?

How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018   As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change