Erica Schultz October 6, 2021 “How we spend our days, is, of course, how we spend your lives.” I love this quote from Annie Dillard. It’s incredibly simple yet incredibly profound. So many of us walk through our days like zombies. Doing things because that’s what we do. Eating things because that’s what we eat. … Continue reading Do This One Thing to Change Your Mindset and Transform Your Days
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week. Kim Davis on September 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading When transformation becomes permanent change
Dave Brock August 26, 2021 Change is a popular topic. Simultaneously, we celebrate, embrace, resist, and fear change. We initiate endless change initiatives. The process of recognizing the need to change is invigorating. We do a lot of analysis, there are innumerable meetings talking about the need to change, discussions of the options, planning for … Continue reading The Tedium of Change
Dale Keipert August 13, 2021 Search intent (also referred to as user intent) is a critical component of SEO. In fact many people will say that getting top rankings for any website page is nearly impossible without taking search intent into consideration. Google has published a paper describing how search intent (or user intent) is … Continue reading Search Intent SEO Will Change the Game
Desiree Johnson July 6, 2021 Social media is a robust giant that continues to grow and expand with every new platform and feature debuting each year. Like Facebook, Instagram, and Twitter, LinkedIn is a social media platform. However, you wouldn’t post pictures from last night’s house party or upload that funny but inappropriate YouTube video … Continue reading How to Change a LinkedIn URL
Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.
Zad El-Makkaoui June 23, 2021 As organizations begin to implement their change initiatives and re-establish the way they do work, I cannot help but think about the body of knowledge I worked with during my time in graduate school around covert processes at work. Robert Marshak describes six dimensions that impact any organizational change plan … Continue reading The 6 Processes That Make or Break Your Change Efforts
Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For
Jerome Tennille May 18, 2021 geralt / Pixabay We’re roughly a year beyond what I’ll call a “corporate awakening” since the death of George Floyd. I’ve been observing the corporate response, and what I’ve noticed is that there’s a spectrum of how companies are responding. On the more performative end of the spectrum, companies have … Continue reading 6 Actions Brands Can Take to Get Beyond Virtue Signaling for Positive Social Change
Dave Brock May 13, 2021 The other day, I was speaking with a colleague about the state of sales/selling. We started talking about the irony of change, how our jobs are all about change–yet we, somehow, seem the most resistant to changing how we sell. Sales/selling has little to do with what we sell. It … Continue reading The Irony of Change
