Tag Archives: Change

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

Will D2C Brands Change How TV Ads Are Bought, Sold, Measured? by Dave Morgan , Featured Contributor, September 19, 2019 This post was previously published in an earlier edition of Media Insider. The emergence of digital-first, direct-to-consumer brands as a significant, growing pool of new TV advertisers was a big theme this past spring during … Continue reading Will D2C Brands Change How TV Ads Are Bought, Sold, Measured?

How to Budget for Change in Your Strategic Plan

Jeanne Hardy — September 17, 2019 Follow @creativebizinc — September 17, 2019 rawpixel / Pixabay We’re quickly approaching budget season, which means many business leaders will spend weeks crunching numbers and forecasting for 2020. While many businesses do simple growth calculations to project their revenues and expenses for the coming year, the more successful businesses … Continue reading How to Budget for Change in Your Strategic Plan

Google Algorithm Change Looks To Reward Original Reporting

Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan  @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting

If you want to be agile, you may need to change your company’s culture

Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change. Stacey Ackerman on September 11, 2019 If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your … Continue reading If you want to be agile, you may need to change your company’s culture

People Are Not the Problem: Eight Tips for Managing Change Successfully

Darleen DeRosa — September 4, 2019 Follow @onpoint_llc — September 4, 2019 Pexels / Pixabay Despite the amount of time and money that’s been invested in educating organizations and training leaders in the tools and skills to manage change, results have been uneven at best. OnPoint Consulting’s Execution Gap Survey of 935 leaders found that … Continue reading People Are Not the Problem: Eight Tips for Managing Change Successfully

How to Navigate Career Change at a Crossroads – My Journey to Accidental Entrepreneurship

Virginia Franco — August 9, 2019 Follow @VAFrancoResumes — August 9, 2019 I get asked all the time about how best to change jobs, industries, careers, etc. Upon reflection of my own journey, as well as years of subsequently helping others to do the same, I’d say that for most, the notion of a career … Continue reading How to Navigate Career Change at a Crossroads – My Journey to Accidental Entrepreneurship

10 Charts That Will Change Your Perspective Of AI In Marketing

Louis Columbus — July 18, 2019 Follow @louiscolumbus — July 18, 2019 Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $ 5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences … Continue reading 10 Charts That Will Change Your Perspective Of AI In Marketing