Josh Ritchie — March 30, 2020 There’s no denying this is an uncertain time for marketers. What should you prioritize? How should you adjust or change your messaging? Should you rework or update your strategy? We’ve been helping our brand partners navigate these same questions for years, and there’s one thing we know for sure: … Continue reading How to Work Proactively Through Times of Change
Dr. Kathleen Allen — March 26, 2020 During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, … Continue reading Embracing Change Amid Uncertainty
Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything?
Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change!
Khoa Doan Tien — February 13, 2020 Wrong determination People often think that persistence or not giving up will bring them to success. However, looking back to your past, how many times you tried, but did not get a good result? Your determination faced with many failures than successes or even just only failures? Did … Continue reading Change to Have a Chance
Christiaan Verwijs — January 21, 2020 Liberating Structures are a collection of interaction patterns that allow you to unleash and involve everyone in a group — from extroverted to introverted and from leaders to followers. How do you change a complex system? This is the quintessential question facing the people eager to change systems — … Continue reading Change Organizational Systems with the Liberating Structure ‘Panarchy’
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year. Stacey Ackerman on January 3, 2020 Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. … Continue reading How agile adoption will change the way we work in 2020
Daniel Burrus — December 24, 2019 Follow @DanielBurrus It is often assumed that people don’t like change, when in reality humans are born to instinctively love change. It’s why we take vacations and crave travel, because we want and need change. We must get out of our usual surroundings and witness something new in order … Continue reading Combat Unpredictable Change with Anticipation