Greg Heist — December 6, 2018 Follow @Heist_G — December 6, 2018 “Culture does not change because we desire to change it. Culture changes when the organization is transformed; the culture reflects the realities of people working together every day.” — Frances Hesselbein, The Key to Cultural Transformation, Leader to Leader (Spring 1999) To say … Continue reading Change Management: Breaking Bad (Habits, That is)
Jared Atchison — November 20, 2018 — November 20, 2018 The internet has expanded the way people search for jobs. Now, nothing will ever be the same again. Applicants from around the world can check out your post, decide if they would like to work with you and apply for your open position. Because of … Continue reading Why People Aren’t Applying to Your Job Post (and How to Change It)
Mark Irvine — November 20, 2018 — November 20, 2018 Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same meaning of your keywords,” including synonyms, paraphrases, and results with the same implied intent. … Continue reading Google’s Change to Exact Match Was Big, But Was it Actually Bad? [Data]
Mark LaScola — November 8, 2018 Follow @MarkOTM — November 8, 2018 geralt / Pixabay Historically, organization change flowed top-down. Executive teams would set up new initiatives, then pass those on to managers and expect employees to follow the course. Understandably, this method was often fraught with obstacles. Today, that strategy is outdated because workforces … Continue reading Rather Than Respond to Change, You Should Better Prepare for It
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Janet Driscoll Miller on September 27, 2018 Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs … Continue reading Mobile-first indexing: Will it change your rankings on desktop?
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
Rick Goodman — August 26, 2018 Follow @DrRickGoodman — August 26, 2018 StartupStockPhotos / Pixabay When seeking a new career opportunity, your brand precedes you. Yes, we all have a personal brand, one that speaks to our experience, our professional strengths, even our personality. Your brand emanates from the pages of your resume, and from … Continue reading Rebranding Yourself for a Professional Change
Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices