March 15, 2024 Want to sound more authoritative? Change this one thing This one change to your language can help you sound more powerful and confident. BY Judith Humphrey How often do we hear people who sound weak? We may not analyze why the person comes across the way that they do, but somehow we’re keenly … Continue reading Want to sound more authoritative? Change this one thing
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Ryan Phelan on January 25, 2024 Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can … Continue reading 3 keys for email marketing in 2024: AI, change, learn
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
By Burt Helm November 19, 2023 In Hollywood, big money is getting lost in translation. Sure, the global entertainment business is synced up like never before. Marvel blockbusters captivate audiences in China. Korean directors score one coup after another in the U.S. Streaming development executives now scour foreign markets to bring home the next Squid … Continue reading How AI for lip dubbing could change the film industry
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group. Constantine von Hoffman on November 17, 2023 Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week, one … Continue reading How to talk to consumers about climate change
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2023 California governor Gavin Newsom says he will sign legislation that would require large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks. The State … Continue reading How The Physics Of Carbon Neutral Will Change The Ad Industry
By Elizabeth Segran September 13, 2023 Birkenstock, the German sandal brand that generated $1.22 billion in revenue last year, is going public after more than 240 years in business. It filed for an IPO with the Securities and Exchange Commission (September 26, 2023), and it plans to list itself on the New York Stock … Continue reading Could a Birkenstock IPO change the beloved sandal?
Shopping Trends Report Shows Change In Spending Behavior In 2023 by Laurie Sullivan @lauriesullivan, June 19, 2023 Forty-five percent of respondents participating in a survey said they spent less on non-essential items like travel or dining out in 2022 than they did in 2021, and 39% expect to buy fewer full-priced items this year, echoing … Continue reading Shopping Trends Report Shows Change In Spending Behavior In 2023
By Lydia Dishman June 11, 2023 We get it: The unknown is a little scary. Although AI has been around for decades, the meteoric rise of ChatGPT has changed the conversation around whether we will lose our jobs to robots. The answer is . . . complicated. Right now, Fast Company reporters (not bots!) … Continue reading All the ways AI is going to change (not steal) your job
Generative AI Causes Consumer Search Patterns To Change, Study Shows by Laurie Sullivan @lauriesullivan, May 9, 2023 Generative artificial intelligence (GAI) platforms have gained favor with marketers, with more than 80% in the United States reporting they have experimented with the technology. Sitecore, a digital experience software company, released the AI & Composable Marketing Software Survey … Continue reading Generative AI Causing Consumer Search Patterns To Change, Google Vs. Bing, Study Shows
