Barry Roos — May 27, 2020 After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The Pandemic There will no … Continue reading 5 Things That Will Change Forever For Small Business Websites
John Lincoln — May 22, 2020 Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to be reckoned with in the social media world. In fact, it recently surpassed Snapchat and is now the third-largest social network in the U.S. But unlike other popular sites … Continue reading 3 Big Changes Pinterest Has Made Which Might Change Your Strategy
Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change
Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization
Dr. Kathleen Allen — May 8, 2020 Nature is rarely at rest. It resets itself on a continual basis. This adaptive cycle can be thought of like an infinity loop resting on its side. At the top left of the arc is a phase of exploration, learning and discovery. From there the cycle moves seamlessly … Continue reading Adapting to Change and Challenges in the Time of COVID-19
As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19
Elisa Ciarametaro — April 20, 2020 We are dealing with a rapidly changing business environment today. How we live and work is being redefined and refocused. We recently shared ways to help you solidify your target market, change your short term target market focus, and gave you food for thought for future target markets. Still, … Continue reading How to Deal with Rapid Change: Be Human and Helpful
Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
Josh Ritchie — March 30, 2020 There’s no denying this is an uncertain time for marketers. What should you prioritize? How should you adjust or change your messaging? Should you rework or update your strategy? We’ve been helping our brand partners navigate these same questions for years, and there’s one thing we know for sure: … Continue reading How to Work Proactively Through Times of Change
Dr. Kathleen Allen — March 26, 2020 During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, … Continue reading Embracing Change Amid Uncertainty
