Tag Archives: challenges

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Marketing Challenges

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020  In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments →

New challenges ahead for attribution with the rise of intelligent tracking prevention

Marketing Attribution

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020   Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention →

Google Calls Out Mapping Challenges And How Data Contributes To Solutions

Google Tools

Google Calls Out Mapping Challenges And How Data Contributes To Solutions by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2019 Rides and deliveries serve people at critical times, says Google Senior Product Manager Eli Danziger — “when the stakes are high to deliver a great product experience” from companies supporting the service. Danziger calls out … Continue reading Google Calls Out Mapping Challenges And How Data Contributes To Solutions →

The Top 5 Workplace Challenges and Ways to Overcome Them

Workplace Challenges

Georgina Guthrie — December 9, 2019 Gather wildly different personalities together; throw tight deadlines, difficult clients, and passive-aggressive emails into the mix; and blend. What you have is your average workplace, complete with its own unique culture and challenges. And while some office snafus are truly one-offs, there are others that are universal and we’ve … Continue reading The Top 5 Workplace Challenges and Ways to Overcome Them →

State of Digital Marketing – Priorities, Challenges, Trends and More

Digital Marketing

Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More →

In-App Fraud, Targeting Present Major Challenges For Holiday Season

Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season →

The 3 Challenges Every New Leader Faces, and How to Overcome Them

Leadership Skills

Paul Keijzer — August 23, 2019 Follow @Paul_Keijzer — August 23, 2019 The moment you accept your first real “leadership” position is not one you’re likely to forget. It’s thrilling, exhilarating, and intimidating all at once. It’s humbling too, to realize that all business leaders were in your shoes once, and now the spotlight is … Continue reading The 3 Challenges Every New Leader Faces, and How to Overcome Them →

Random Posts on