Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season
Paul Keijzer — August 23, 2019 Follow @Paul_Keijzer — August 23, 2019 The moment you accept your first real “leadership” position is not one you’re likely to forget. It’s thrilling, exhilarating, and intimidating all at once. It’s humbling too, to realize that all business leaders were in your shoes once, and now the spotlight is … Continue reading The 3 Challenges Every New Leader Faces, and How to Overcome Them
Mario Peshev — July 26, 2019 Follow @no_fear_inc — July 26, 2019 Growing a business is complicated. According to SBE Council, 89% of all businesses employ fewer than 20 employees. And scaling a company further is contingent on solving a number of challenges — most of those being common across all organizations out there. Businesses … Continue reading The 31 Biggest Business Challenges Growing Companies Face
Kamalika De — July 11, 2019 Follow @kamalika_de — July 11, 2019 The startup funding landscape is not the same for men and women. In fact, men entrepreneurs are almost twice as likely to raise at least $ 199k or more than women, according to a survey conducted by 99designs. And you will be surprised … Continue reading Female Startup Funding: Challenges and How to Overcome Them
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges by Amanda Silvia , Op-Ed Contributor, November 14, 2018 The year 2018 has been big for smart speakers. With so many new devices introduced and reports of steady market growth throughout the year, it may seem that “Alexa” can be heard in most households across America. … Continue reading Spotlight On Smart Speakers: Facebook’s Portal Faces Trust Challenges
