Tag Archives: challenge

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge →

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Website Special Guidelines

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others →

One In Three B2B Marketers Cite Data As Critical Challenge

B2B Engagement

One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge →

Challenge 2019: How To Create The User Experience Design for an E-Commerce Website

eCommerce Experience

Sophia Zoria — September 23, 2019 — September 23, 2019 The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and … Continue reading Challenge 2019: How To Create The User Experience Design for an E-Commerce Website →

Is This Your #1 Business Challenge Too?

Business Effectiveness

JoAnn Corley — June 19, 2019 Follow @joann corley — June 19, 2019 I had a great family get together in Indiana this weekend after speaking at the Energetic Women’s Leadership Conference in Indianapolis. (The conference was a gathering of women from all over the US who are in the Energy industry – primarily gas … Continue reading Is This Your #1 Business Challenge Too? →

The Challenge of Having a Growth Mindset

Growth Strategy

Sarah Bentley — February 18, 2019 — February 18, 2019 Pixabay After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were … Continue reading The Challenge of Having a Growth Mindset →

Successful marketing teams tackle this challenge

Team Management

Case studies, solutions, and networking – the perfect ingredients to get your team on the same page. Scott Brinker on December 19, 2018 Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why … Continue reading Successful marketing teams tackle this challenge →

Resolving the Challenge of Making Virtual Teams Work

Virtual Work Teams

Darleen DeRosa — October 16, 2018 Follow @onpoint_llc — October 16, 2018 Free-Photos / Pixabay Today’s technology has made it possible for companies to connect employees from all over the world to tackle some of their most critical business challenges. With over 40 percent of employees today spending at least some time working remotely and … Continue reading Resolving the Challenge of Making Virtual Teams Work →

The First Step In Planning A Facebook Community Challenge

Facebook Engagement

Karen Repoli — June 30, 2018 Follow @karenrepoli — June 30, 2018 FirmBee / Pixabay Before planning your community challenge for your Facebook group, you must fully understand why you’re creating it. Entrepreneurs can create and issue challenges for various purposes: Driving sales Building mailing lists Filling Facebook groups Building relationships Many other things What … Continue reading The First Step In Planning A Facebook Community Challenge →

Why your marketing performance problem is really a measurement challenge

Marketing Trends

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, … Continue reading Why your marketing performance problem is really a measurement challenge →