The biggest risk in martech implementation may be confusing product expertise with operational competence. By Gareth Chilton Published on June 5, 2026 The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external … Continue reading Why platform certification doesn’t equal martech transformation
June 09, 2025 The importance of B Corp certification BY Kimberly Jones Butler/Till was introduced to the idea of becoming a B Corp in 2015 when we acquired a small marketing consultancy that did a lot of work in the energy space. Being a B Corp was really important to those employees, and with just a … Continue reading The importance of B Corp certification
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Eliza Erskine July 5, 2020 Let’s talk about B Corp Certification. This blog will cover what B Corp Certification is, how to get certified, and the benefits of certification. If you’re interested in corporate sustainability certifications, I urge you to look at B Corp certification. B Corp certification guides you and tells you precisely what … Continue reading Why Your Business Should Consider a B Corp Certification
Ana Gotter — March 12, 2020 In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive … Continue reading Video Accessibility: What You Need for Your ADA Website Certification
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace
Dejan KosuticJune 28, 2015 The ISO certification process can be challenging to deal with. You need to collaborate with certification auditors, which are usually perceived as prejudiced people that will probably insist on unnecessary details and make the process even more difficult for you. The truth is that things can get easier; all you need to do … Continue reading The Brain of an ISO Auditor – What to Expect During a Certification Audit [Infographic]
Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?
Mark HammarMay 23, 2015 If you have implemented your quality management system (QMS) per the requirements of ISO 9001, and are getting ready to certify your QMS, you may wonder if there is really a difference between the many certification bodies that are out there. It may surprise you that there is. To find out … Continue reading How Should You Pick an ISO 9001 Certification Body?
