Tag Archives: cause

6 Advertising Challenges To Resolve — And 1 Cause To Address

6 Advertising Challenges To Resolve — And 1 Cause To Address by Maarten Albarda , Featured Contributor, February 8, 2019 The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event … Continue reading 6 Advertising Challenges To Resolve — And 1 Cause To Address

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign

Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan  @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign

5 Ways to Engage Millennial Employees Through Cause

Ryan Scott — January 20, 2017 Follow @causecast— January 20, 2017 The Millennial generation presents a fascinating paradox. They’re motivated by purpose-filled work, even though money is a huge concern. Thirty-six percent depend on financial support from family and 7 in 10 young workers don’t have enough saved to cover two months of living expenses, … Continue reading 5 Ways to Engage Millennial Employees Through Cause

How Dove Engages Customers with Sincere and Authentic Cause Marketing

Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing

How to Avoid the Pitfalls that Cause Many Startup Companies to Fail

by Rushal Patel Follow @patelrushalOctober 20, 2016 Most startup companies that fail have the same problems in common. Here are the six common pitfalls that cause startup companies in the industry of cyber security to fail. The media would have you believe that the path to Silicon Valley is paved with gold. The reality is … Continue reading How to Avoid the Pitfalls that Cause Many Startup Companies to Fail