By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers. Peter Minnium on July 14, 2017 The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, … Continue reading Branded storytelling: Capitalizing on moments that matter
Mike Mallazzo — January 26, 2017 — January 26, 2017 What will remain constant in the months and years ahead? It’s a deceptively simple question and the cornerstone of how Jeff Bezos makes strategic decisions. As the man who sits at the helm of arguably the most successful entities in publishing and eCommerce, he has … Continue reading Why Personalization is the Key to Capitalizing on What Won’t Change
Gail Oliver — October 28, 2016 Follow @AttentionGet— October 28, 2016 At the last US presidential debate when the phrases “nasty woman” and “bad hombre” starting trending on Twitter, you just had to know that savvy entrepreneurs were on it. In a matter of hours many stores, including Etsy shops, had t-shirts, mugs, onesies, pins … Continue reading Is Your Online Shop Capitalizing on the US Election?
by Ian Jindal Follow @ianjindalSeptember 2, 2016 This year has already proven to be one of fundamental change. As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight? Where should … Continue reading Capitalizing on Change to Take Internet Retailing to New Horizons
As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy. Adam Weiss on September 4, 2015 As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy … Continue reading Capitalizing On The Digital Trail To The Offline Purchase