Holiday Campaigns Continue To Roll Out
Brands continue to roll out holiday campaigns to inspire last-minute shoppers.
Conde Nast’s Wired magazine is once again promoting all things tech-centric ranging from stocking stuffers to big ticket wish-list gadgets. The 2,600 square-foot immersive 2018 Wired Store in New York City, developed by N/A Collective, features neon signs and kiosks where visitors can purchase products, ask questions, and receive product demonstrations, like how to use dimmable light bulbs. Shoppers can also learn about a variety of smart home gadgets and appliances curated by Verizon, since the brand serves as this year’s presenting sponsor.
Isotoner is hoping people wrap the brand’s now tech-savvy Signature Heritage gloves under the tree this year. A creative campaign, developed with Barker, opens with the brand’s long-time ambassador former NFL player Dan Marino using his smartphone to show a clip from his 1987 original campaign as Marino mentions that back in the day he bought his teammates the Signature Heritage gloves, but now he is buying them for his family. He goes on to highlight the glove’s new features, such as touchscreen-enabled fingertips.
Maine Lottery and Fuseideas are supporting 2018 Holiday Instant ticket sales with the “Dasher” TV spot that features a man wearing a reindeer onesie explaining the game and prizes.
Ensurance features actor Dennis Quaid as part of its holiday campaign. The insurance company and agency Leo Burnett Chicago developed limited-edition gift wrapping featuring spokesperson Quaid as well as tags, boxes and bags that have humorous statements, such as “I vaguely described you to the guy at the store and he told me to get you this.” The products were first distributed at pop-up stores in Chicago on Dec. 13 and New York City on Dec. 14, and were immediately snapped up online at surprisinglypainlessgifting.com as soon as they became available on Monday, December 17.
Verizon and agency Madwell are supporting the phone brand’s 4G LTE network with a Facebook short film featuring footage of holiday gatherings to illustrate the “moving moments of connection, small and large, that make the season so meaningful,” says an agency representative.
The clip is set to the song “What We’re Made Of,” an unreleased Katie Herzig track with a new version performed by Madwell creative Nate Kerbin and his wife Mimi.The spot currently has more than two million views and 3,000 shares.