Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
Elizabeth VictorFebruary 18, 2015 Instagram is one of the hottest visual image social media channels. Instagram campaigns have been very popular over the last year for brands to increase brand awareness and social reach. However, it is a relatively new medium for brands to dip into, so it can be uncharted territory for many social … Continue reading Tips For Running A Successful Instagram Campaign
Eric HammisFebruary 4, 2015 A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat … Continue reading 4 Tips On Running A Retargeting Campaign
Eric HammisFebruary 1, 2015 Social media can be your best friend when it comes to digital marketing. But don’t turn your back on social media because it can quickly become your worst enemy. Of course, this all depends on how you use digital marketing as part of your plan. So let’s take a look at … Continue reading Are You Making These Mistakes With Your Social Media Campaign?
by Chris Marentis January 30th, 2015 Chris Marentis For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and … Continue reading Launch Your New Social Media Campaign Like This
The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative. By Evie Nagy January 27, 2015 After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan … Continue reading Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign
Gail OliverJanuary 20, 2015 Every year people tend to make the same New Year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for many people, and it is something your small business can take advantage of. … Continue reading Did Your Small Business Take Advantage Of A New Year, Fresh Start Campaign?
Justin WilsonJanuary 14, 2015 I read earlier this week that spend on Pay Per Click (PPC) search engine advertising is set to continue to grow in 2015, and this isn’t too surprising. The quest to get onto page one of Google’s results page for your most important keywords is a difficult and time-consuming one if … Continue reading How to Manage a PPC Campaign
Personal Branding BlogJanuary 1, 2015 Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That … Continue reading 7 Tips For Building Your First Viral Campaign
Andrew Dennis December 20, 2014 Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building … Continue reading Determining Link Quality Within a Link Building Campaign
