By Brandon Leibowitz September 19th, 2017 Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the … Continue reading How To Calculate The ROI Of Influencers’ Posts
Felicity Fromholz — August 24, 2017 — August 24, 2017 We’ve all seen the videos from influencers like Michelle Phan or Huda Kattan – and we all know that being featured in one of their vlogs can be a HUGE catalyst for the growth of a business. But, when it comes to working with influencers, … Continue reading How to Calculate Your Influencer Marketing Budget
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Christopher Moore — July 8, 2017 Follow @cjmoore — July 8, 2017 When you are sending packages across the US or ordering from any ecommerce site anywhere the world, the cost to do so will be decided by the weight of your package. There are two calculations for working out the billable weight of your … Continue reading How To Calculate The Billable Weight Of Your Shipment
Mark Miller — April 19, 2017 Follow @MMtwopointfive— April 19, 2017 We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers … Continue reading How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant
by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
by Lacy Boggs June 24, 2016 Follow @blogspiration42June 24, 2016 How serious are you about using your blog to grow your business? Over the last couple of weeks, I’ve been working on debunking the myth that you can’t sell from your blog. (You totally can, you just have to do it right.) Hopefully by now … Continue reading What is a Blog Post Worth to Your Business? How to Calculate ROI of a Blog Post
By Teena Thach|2016-05-03T15:23:51+00:00May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|0 Comments Social media exists across your lead lifecycle. It’s a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer’s journey. People hear about a new brand from their friends on social media, learn about it … Continue reading How To Calculate Multi-Touch Attribution For Social
by Shane Barker March 7, 2016 Follow @shane_barkerMarch 7, 2016 Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $ 10,000 a month for a national or international campaign. More and more marketers are realizing the return on investment (ROI) of SEO. That’s … Continue reading How to Calculate SEO ROI and Increase It Like Mad
Suzanne HoenigAugust 29, 2015 I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal … Continue reading Can You Calculate Social Media ROI?
