Oversold Conditions Grant a Mega Buying Opportunity InvestorPlace / 18 Oct 2022 The stock market rarely spends time as oversold — and that’s where we are today. The S&P 500’s weekly RSI has been oversold during only 46 weeks over the past 50 years — and we’re oversold today. This technical indicator successfully predicted … Continue reading Oversold Conditions Grant a Mega Buying Opportunity
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
By Doug Aamoth August 30, 2022 Even if I had no concept of how calendars work, I would know it’s back-to-school season right now. That’s because friends, family, and people I haven’t heard from in ages have all been coming out of the woodwork to ask about laptops. I don’t mind. As a … Continue reading The 3 secrets of buying a great Windows laptop at the right price
Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying by Colin Kirkland , August 5, 2022 In a push to engage music fans and boost live events offerings, TikTok and Ticketmaster have partnered to launch a feature allowing TikTok users to search for live events and purchase tickets directly in the short-form video app. Eligible … Continue reading TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying
Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First
Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
Tom Whatley August 11, 2021 90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through … Continue reading How to Get More Followers on Instagram (Without Buying Them)
