Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024 Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
July 04, 2024 3 things business leaders can learn from Bon Jovi’s 40-year longevity Bon Jovi’s latest studio album—the band’s 16th—entered the chart’s at No. 1 last month. This marketing exec says entrepreneurs can learn a lot about staying power from the band. BY Rafe Gomez In the four-part Hulu series Thank You, Goodnight, director Gotham … Continue reading 3 things business leaders can learn from Bon Jovi’s 40-year longevity
June 27, 2024 How cool-girl brand Ganni made sustainable style a $700 million business The Danish ‘It Girl‘ brand is determined to grow, but not at all costs. BY Elizabeth Segran In 2023, Nicolaj Reffstrup made a tough decision—one that would lose his company half a million dollars in annual revenue. [Photo: Ganni] As cofounder and … Continue reading How cool-girl brand Ganni made sustainable style a $700 million business
PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2024 Seventy-six percent of U.S. executives participating in a PwC survey released at Cannes Festival of Creativity said they will not be in business in 10 years unless their business model changes. It’s forcing innovative … Continue reading PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors. Kim Davis on June 18, 2024 No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State … Continue reading Business leaders believe AI can deliver a competitive advantage
Declining revenue and the company’s focus on the cloud and AI ultimately doomed its adtech investments. Mike Pastore on June 13, 2024 With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle … Continue reading Oracle says goodbye to the adtech business
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. Kim Davis on June 13, 2024 Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions … Continue reading How Verizon puts its business customers at the center
June 10, 2024 Generative AI for business observability: What IT leaders need to know The way generative AI is supercharging productivity—all thanks to its ability to generate answers based on mountains of data, fast—will revolutionize how we do business. BY Matt Minetola for Elastic We all know that data is at the heart of business operations. … Continue reading Generative AI for business observability: What IT leaders need to know
May 17, 2024 This book can help you unlock hidden value in your business The Power of Surge shares risk-free ways to improve your company. BY Brad Weber Despite earning two business degrees and owning a thriving business in its 17th year, I consider myself a late bloomer when it comes to applying the knowledge I … Continue reading This book can help you unlock hidden value in your business
