Tag Archives: Business

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?

Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?

Why these business leaders center culture at the core of their companies

March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies

Choosing the Best SEO Agency: 7 Essential Steps for Your Business

Choosing the Best SEO Agency: 7 Essential Steps for Your Business   Dani Findlay Mar 18, 2025   Businesses depend on search engine optimization (SEO) to improve online visibility and growth. However, selecting the right SEO agency can be challenging. According to a study by Backlinko, 75% of users never scroll past the first page … Continue reading Choosing the Best SEO Agency: 7 Essential Steps for Your Business

How to motivate staff when automating your business

February 21, 2025IMPACT COUNCIL How to motivate staff when automating your business Yes, there’s fear of change, but there are also emerging playbooks where everyone wins. BY Matthew A. Chang and Kate McAfoose Clearly, automation will affect labor in 2025. But we maintain that when implemented well, automation elevates our employees and empowers our American workers … Continue reading How to motivate staff when automating your business

4 reporting essentials to streamline business intelligence

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics. Nick Yang on January 8, 2025   Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. … Continue reading 4 reporting essentials to streamline business intelligence