Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients
Garry West — February 3, 2020 “It’s a fad.” “Won’t last.” “Wait till the next thing comes along.” The demise of the blog has been predicted ever since it first washed up on the shores of business marketing strategies. Looking at the figures, though, there’s no sign of this trend slowing down. In 1999 there … Continue reading 8 Reasons to Start Business Blogging in 2020
Laura Patterson — February 3, 2020 It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work. However, if you’re looking to rise up through the ranks, business acumen … Continue reading Why You Need to Bolster Your Business Acumen
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create
Laura Cole — January 31, 2020 Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin. Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social … Continue reading The Power of Handwritten Notes in Business
Tiffany Fowell — January 31, 2020 When it comes to selecting the social media channels for your brand, it’s important to note: you don’t have to be on every channel. This is especially true if you don’t plan or have the bandwidth to leverage them. For example, it wouldn’t look good if you were on … Continue reading The Best Social Media Channels for Your Business
Stefan Palios — January 30, 2020 In the heyday of 2017, you couldn’t say the word “crypto” or “blockchain” without a bunch of people joining the conversation. Some would tell you it’s all but a hoax. Others would say it’s the next major innovation and if you’re not a supporter then you’re going to be … Continue reading How Buzzwords Can Grow Your Business (The Right Way)
Brian Basilico — January 30, 2020 One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our … Continue reading How to Make Great Business Relationships… As Easy As 1-2-3
Dhariana Lozano — January 30, 2020 In my opinion, Twitter is the most social of all the social media networks. You can do things like share images and videos, tag accounts, and go live, but the one thing you can do on Twitter more easily than other social media networks is to find and engage … Continue reading 3 Overlooked Ways to Maximize Twitter for Your Business
