Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin.
Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social media presence, but these ideas can quickly become white noise.
This has hardly been helped by the sheer volume of ads that customers are exposed to in the modern age, with the average consumer seeing 5,000 sponsored messages on a daily basis.
If you have noticed how saturated and impersonal marketing channels have become lately, you’re not alone in this matter. The time-tested method of a handwritten note could be the strategy to get your business ahead of the pack. Take a look at how you can use the power of handwritten notes to engage with your customers today.
Make It Personal
While it would be foolish to completely ignore today’s technological advances and the business opportunities they provide, note that a personalized touch could help you engage with your customers in ways others will often overlook.
Sending out bulk emails to a mass audience, creating interesting content for social media and sending out printed letters can surely be an effective strategy, but you need something unique to take your business relationships to the next level.
Taking the time to follow up with a new or existing customer with a handwritten note shows them you care about them as an individual, that you will do whatever it takes to meet their needs, and it will set yourself apart from those who are going along with the flow.
Build Relationships With Your Customers
It’s easy to think of customers as nothing more than consumers who simply want products and services, but it’s important to remember them as people with wants, needs, and desires that are unique to only them.
Writing a handwritten note is a great way to let customers know that you are thinking about them individually, that you remember your interactions with them in a way that shows the benefits of loyalty to your brand and that you will take the time to meet their needs.
Engage New and Existing Customers
There is no small consequence to letting your customers know who you are, what you do, and how you are able to accommodate their needs better than your competition. Sending a handwritten note can accomplish this in ways that other marketing and advertising methods simply can’t match.
Making the time to craft a thoughtful letter to customers will afford you the opportunity to clarify what benefits you offer that others can’t match. A personalized letter may also help the customer be emotionally invested in what you have to say, and you can even introduce something new that they might have never considered.
You will want to make your notes simple enough to follow. Use short paragraphs or bullet points to clearly state what you want them to know about your business, and employ a call to action that motivates them to take you up on your offer.
Technology has changed the way people do business, but taking a step back to write a handwritten note can help your business show customers that you can meet their needs in ways others can’t.
So, take the time today to write a letter by hand and set yourself apart in an increasingly competitive marketing space.