In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement. Peter Ladka on August 29, 2017 Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of … Continue reading Martech enablement series: Part 4 — Building the team
Trisha Winter — August 26, 2017 Follow @Trishawinter — August 26, 2017 In the last article in this series, I highlighted the key metrics for running a referral partner program. But if you want to grow your program, the best place to start is to benchmark those metrics. You can compare your results to other … Continue reading Building a Referral Partner Channel: Step 8 – How to Scale Your Referral Partner Program
Warren Knight — August 18, 2017 Follow @warrenknight — August 18, 2017 It’s true that 57.7% of SMEs intend to invest in a new/improved website in 2017. When it comes to building a website, there is so much to think about, and certain important aspects can get overlooked. When I built thinkdigitalfirst.com, I did my … Continue reading 15 Biggest Mistakes To Avoid When Building A Website
Trisha Winter — August 10, 2017 Follow @Trishawinter — August 10, 2017 Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners you’ve got to make it easy for partners to make referrals and give them … Continue reading Building A Referral Partner Channel: Step 6 – How to Engage Referral Partners
Trisha Winter — August 17, 2017 Follow @Trishawinter — August 17, 2017 moritz320 / Pixabay Once you’ve got your referral partner program running, you’ll want to collect data that will help you to optimize and grow the output from your referral partners. To do this I will outline a number of metrics that aren’t merely … Continue reading Building a Referral Partner Channel: Key Metrics For a Referral Partner Program
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf
Karen Repoli — August 14, 2017 Follow @karenrepoli — August 14, 2017 TeroVesalainen / Pixabay When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions. So we all tried … Continue reading 8 Tips to Building a High Converting Email Marketing Program (Or Revising Your Old One)
Aleh Barysevich — August 9, 2017 Follow @ab80 — August 9, 2017 For years now, backlinks remain one of the main ranking factors in the eyes of Google – you’ll get to know that from nearly any ‘X top ranking factors’ article on the web. Along with that, worthy link-building techniques and methods have been … Continue reading 5 Link Building Methods You Might Be Missing Out On
AJ Agrawal — July 20, 2017 Follow @ajalumnify — July 20, 2017 As part of an increasingly globalized world, companies are taking advantage of robust communications networks to gain an advantage over their competition. According to a report by the New York Times, 43% of employed Americans spent at least some time working remotely in … Continue reading 8 Tips For Building A Remote Team
Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners
