By Rachel Catlett, Published November 6, 2014 Having a strong presence on social media is vital for a modern business to thrive. Social media is a place to refine your brand representation and engage with both current and potential customers. Through social media platforms, you can establish your credibility and reach out to people who … Continue reading 13 Tips To Build Your Social Media Presence
By Frank Donny, Published November 6, 2014 So why do sales people spend twice the amount of time on forecasting than they should? As a sales manager or a sales rep, one of your most important resources is time. For every minute you spend on non-selling activity, you are spending less time on selling and … Continue reading How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
By Prialto, Published November 5, 2014 If you lead a growing business, you probably regularly receive emails like this: However, there are generally several reasons why we instinctively don’t capitalize on these offers: Uncertainty about how old the contacts are: Executives change jobs every 3-5 years on average. If a list is even a few … Continue reading Prospect Lists: Buy vs. Build
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
By Lauren Masterson, Published October 7, 2014 The real world and the digital world are two very different places, but they’re both places that your clients (and prospective clients) live. It might sound intimidating, but creating web-based content for your company is a lot less complicated than it sounds. In fact, if you’ve ever interacted … Continue reading Build Your Company’s Web Presence In 3 Easy Steps
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, … Continue reading Unique Ways to Build Your Email List
Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with … Continue reading Harnessing the Power of Testimonials to Build Your Credibility
iCrossing, a Hearst company, struck a partnership to combine audience data and Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership creates what company executives call the most “sophisticated performance media offering” today. iCrossing’s access to Hearst’s audience data from 200 million unique monthly visitors across its network of sites and other third-party … Continue reading iCrossing, Kenshoo Build Marketing Tool Chest
