By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
By Lauren Masterson, Published October 7, 2014 The real world and the digital world are two very different places, but they’re both places that your clients (and prospective clients) live. It might sound intimidating, but creating web-based content for your company is a lot less complicated than it sounds. In fact, if you’ve ever interacted … Continue reading Build Your Company’s Web Presence In 3 Easy Steps
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, … Continue reading Unique Ways to Build Your Email List
Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with … Continue reading Harnessing the Power of Testimonials to Build Your Credibility
iCrossing, a Hearst company, struck a partnership to combine audience data and Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership creates what company executives call the most “sophisticated performance media offering” today. iCrossing’s access to Hearst’s audience data from 200 million unique monthly visitors across its network of sites and other third-party … Continue reading iCrossing, Kenshoo Build Marketing Tool Chest
Crowds are never a good thing for business unless it’s outside your front door. How do you stand out in today’s tech drenched smartphone in hand world full of noisy content? Most of you have a muddled go to market strategy blending/borrowing from competitors, what your exec staff, BOD, marketing & agency geeks thinks, etc., … Continue reading Build a Movement, Not a Brand
Let’s face it — very few products actually sell themselves. The majority of products on the market just aren’t as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, … Continue reading From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
If you think about the process of selling it’s easy to understand why most experts say it’s all about relationships. Clearly successful sales people are good at developing rapport and trust. While a good salesman has to learn how to overcome the objections that prevent the buyer from purchasing their product, when it gets right … Continue reading Use Sales Jokes To Build And Strengthen Sales Relationships
