As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well. David Rodnitzky on December 16, 2014 We live in a world with instant access to information. Think about a simple question – “What is the population of Iowa?” — and consider how getting … Continue reading Help Your Marketing Team Build Airplanes, Not Minotaurs!
Tag Archives: Build
Pinterest Marketing: How To Build Sustainable Website Traffic
Jeff Korhan December 12, 2014 If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us set up our Pinterest accounts years … Continue reading Pinterest Marketing: How To Build Sustainable Website Traffic
How To Use Analytics To Build Your 2015 Marketing Plan
Christopher Penn November 30, 2014 As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. There will be countless Powerpoint slide decks of charts, graphs, … Continue reading How To Use Analytics To Build Your 2015 Marketing Plan
How To Build Your Social Media Audience From The Ground Up
Derek Overbey November 17, 2014 Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your … Continue reading How To Build Your Social Media Audience From The Ground Up
Build Your Team of B2B Marketing Rockstars for 2015
By Lucy Hardaker, Published November 7, 2014 While B2B Marketers love a challenge, over half of all marketers report of having responsibilities in 7 out of 10 other areas of marketing. We’re a busy bunch and we know that (although we do try) we can’t wear every hat in the marketing box. If you’re planning … Continue reading Build Your Team of B2B Marketing Rockstars for 2015
7 Fundamentals to Build a Content Marketing Competency
By Gerardo A. Dada, Published November 6, 2014 This post appeared first as a contribution to Kapost’s Marketter blog – http://marketeer.kapost.com/content-marketing-competency/ For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams … Continue reading 7 Fundamentals to Build a Content Marketing Competency
13 Tips To Build Your Social Media Presence
By Rachel Catlett, Published November 6, 2014 Having a strong presence on social media is vital for a modern business to thrive. Social media is a place to refine your brand representation and engage with both current and potential customers. Through social media platforms, you can establish your credibility and reach out to people who … Continue reading 13 Tips To Build Your Social Media Presence
How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
By Frank Donny, Published November 6, 2014 So why do sales people spend twice the amount of time on forecasting than they should? As a sales manager or a sales rep, one of your most important resources is time. For every minute you spend on non-selling activity, you are spending less time on selling and … Continue reading How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
Prospect Lists: Buy vs. Build
By Prialto, Published November 5, 2014 If you lead a growing business, you probably regularly receive emails like this: However, there are generally several reasons why we instinctively don’t capitalize on these offers: Uncertainty about how old the contacts are: Executives change jobs every 3-5 years on average. If a list is even a few … Continue reading Prospect Lists: Buy vs. Build
Build a Marketing Strategy Before You Start Building Your Product
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
Random Posts on
Old school email can still deliver
2016 Content Marketing for Small Businesses: Back to Basics
Managers, How Are You Investing Your Time?
How leaders can future-proof their business
