Tag Archives: Build

10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales

Tracey Wallace December 29, 2014 The amount of time, effort and research that can go into building marketing strategies for your ecommerce business may seem intimidating. Before you get too bogged down in the details of which social platforms produce the highest conversions for your store or which product photo editing technique produces the most … Continue reading 10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales →

Help Your Marketing Team Build Airplanes, Not Minotaurs!

As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well. David Rodnitzky on December 16, 2014   We live in a world with instant access to information. Think about a simple question – “What is the population of Iowa?” — and consider how getting … Continue reading Help Your Marketing Team Build Airplanes, Not Minotaurs! →

Pinterest Marketing: How To Build Sustainable Website Traffic

Jeff Korhan December 12, 2014   If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us set up our Pinterest accounts years … Continue reading Pinterest Marketing: How To Build Sustainable Website Traffic →

7 Fundamentals to Build a Content Marketing Competency

By Gerardo A. Dada, Published November 6, 2014 This post appeared first as a contribution to Kapost’s Marketter blog – http://marketeer.kapost.com/content-marketing-competency/ For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams … Continue reading 7 Fundamentals to Build a Content Marketing Competency →