Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
April 29, 2024 How to build meaningful professional relationships These steps can help you build genuine professional relationships that last. BY Andrew Fennell Cultivating meaningful professional relationships can open doors to all kinds of exciting new career opportunities. However, it takes a certain set of skills to be able to build, and keep, these relationships. These … Continue reading How to build meaningful professional relationships
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot
Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database
Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing
By Janko Roettgers February 09, 2024 Stevie Wonder. Ray Charles. Andrea Bocelli. If you were to ask a random person to name a blind musician, one of those three would almost inevitably come up. Ask that same person about up-and-coming blind musicians, and they’ll likely draw a blank. That’s no accident, according to Athan … Continue reading The quest to build more accessible music tech for blind and visually impaired artists
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. Page One Power on February 6, 2024 Jon and Zach Ball in 2011 What does it take to build a $ 10 million agency? Let’s break it down. A $ 10 million agency generates an average of … Continue reading How to build a $10 million SEO agency by Page One Power
