Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention
Karen Repoli July 15, 2021 Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy. One … Continue reading How You Can Use Tripwires to Build Your List and Increase Sales
Dave Kosmayer July 10, 2021 If you are reading this, you probably have a small business. You also probably recall the hard work and long hours that happened to get you where you are now. You’re now at the point of profit and success and you’re ready to start building your team, so give yourself … Continue reading Build Your Small Business Dream Team
Karen Repoli July 8, 2021 Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my business 15 years ago working virtually was pretty rare but the pandemic has changed that. It’s resulted in more people … Continue reading 3 Tips to Build a Sustainable Business and Life You’ll Love
Nicole Blanckenberg July 7, 2021 Let’s be honest: without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive … Continue reading How to Build a Winning eCommerce Ads Strategy
Marc Andre July 6, 2021 In 2021, a growing number of businesses and entrepreneurs are making money by giving away free products or services. Offering freebies can be an effective way to reduce customer acquisition costs, allowing bootstrapped companies to reach large audiences without spending millions of dollars on advertisements. But it’s not just small … Continue reading How to Build a Business By Giving Away Free Resources
Thomas Griffin July 3, 2021 Although it’s essential for every business to have a website, a static website isn’t enough to help your business survive. It’s critical to think in a different way. When creating your online presence, you need to approach it from the point of view of creating a sales funnel. A website … Continue reading How to Build Your First Sales Funnel
Peter Navarro July 1, 2021 Due to my profession I have to read a large number of resumes every day, so I’m more aware than others of the most common mistakes in their writing. Given the enormous importance of this document in the career path, I would like to be able to contribute some simple … Continue reading How to Build an Effective Resume That Gets You Hired – 13 Tips
Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
Laura Krajewski June 28, 2021 Designing an effective training program in a call center is no easy task. Sure, your onboarding may be sufficient for new hires. But as those new hires become seasoned employees, their initial training fades, and you need to supplement it with new knowledge. Why? Well-trained call center agents are essential … Continue reading 4 Steps to Build a Call Center Training Program that Works
