We hope your customer experience was seamless and delightful but we don’t know when we’ll deliver your order. Chris Wood on October 6, 2021 Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the … Continue reading Supply chain breakdown: Marketoon of the Week
Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week
Tim Ludwig July 12, 2021 The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view revenue growth as their last priority. That may seem pretty obvious, but this … Continue reading Survey Breakdown: 33% of Writers Can’t Report Their Own Value – Here’s How to Start
Tim Ludwig June 14, 2021 Team organization impacts the success of content more than we think. The main goal of us collecting all these survey data is to empower technical documentation teams and leaders with some knowledge about content relative to business value. In order to do that, we can’t gloss over the importance of … Continue reading Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success
Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged
by Tracey Wallace July 26, 2016 Follow @tracewallJuly 26, 2016 Meeting your business objectives isn’t easy –– no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: what makes your business … Continue reading Comparing The Breakdown in Difference Between Ecommerce Platforms
by Jesse Richardson July 20, 2016July 20, 2016 Soft launches, or pre-launches, are simple ways to garnish initial interest from a community, build a list of leads, and position a subscription business for a healthy, powerful launch. Pre-launches are also usually run for a set period of time – 30, 60 or perhaps even 90 … Continue reading Countdown Calendar: A Weekly Breakdown of How to Launch a Subscription Business
by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands
by Kris Spisak March 5, 2016 Follow @MidloWebMarch 5, 2016 So you have an awesome product. What’s next? You want to reach as many online customers as possible, building a website or utilizing an existing marketplace to maximize your sales potential, but what is the best ecommerce solution for you and your business? Hiring a … Continue reading The Ecommerce Breakdown: Online Stores for Businesses
by Gary Thompson March 4, 2016 Follow @sociallyINMarch 4, 2016 After the largest ever opening for a rated R movie, it is undeniable that Deadpool has been a resounding success. To obtain huge returns from a character that is relatively unknown by the mainstream population, a creative marketing strategy is a necessity. Being a Fox … Continue reading Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success
