Tag Archives: Break

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season →

How to Use a Fast Break Strategy to Create Scoring Opportunities

Opportunity Management

Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities →

3 Approaches to Market Research That Won’t Break the Bank

Market Research

Emily Carroll June 22, 2020 There is a common misconception when conducting market research that it is extremely costly. This may have been true when the industry first grew in popularity, but with the rise of technology market research has become accessible to both small businesses and Fortune 500 companies. With marketing research, you are … Continue reading 3 Approaches to Market Research That Won’t Break the Bank →

How personalization helps marketers humanize their brand and break though the noise

Branding Lessons

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise →

5 factors that can make or break a marketing vendor-client relationship

Vendor Management

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Steve Petersen on April 23, 2020 I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship … Continue reading 5 factors that can make or break a marketing vendor-client relationship →

How agencies are helping CMOs break down barriers to digital transformation

Digital Transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation →

How to Break Startup Stereotypes and Still Be a Successful Entrepreneur?

Entrepreneurship Lessons

Shrijay Sheth — February 26, 2020 The Startup world can get quite overwhelming for entrepreneurs as you start a business to create a difference, though being aware of all the stereotypes. And still, you aim to come out successful. There’s one breed who emphasizes on venture-backed entities curtailing elevated, high-growth entities. And then there are … Continue reading How to Break Startup Stereotypes and Still Be a Successful Entrepreneur? →

How Your Autoresponder Emails Can Make or Break Your Support Efforts

Email Automation

Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts →

25 Staff Appreciation and Recognition Ideas That Won’t Break the Bank

Employee Satisfaction

Sean McDade — December 17, 2019 Employee experience is vital to a healthy and growing company. A poor employee experience leads to disgruntled or apathetic employees who suck the energy out a business. On the other hand, an exceptional employee experience leads to employees who pass on their enthusiasm to customers. In fact, customers are … Continue reading 25 Staff Appreciation and Recognition Ideas That Won’t Break the Bank →

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