ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
November 12, 2025 How legacy brands can lead the next consumer revolution
Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products The T1 is still basically vapor. Anna Washenko Updated Thu, August 21, 2025 DrPixel via Getty Images Since it was announced in June, Trump Mobile has committed to an increasingly-surreal smoke-and-mirrors approach to its promised T1 smartphone. Despite the initial claims … Continue reading Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
August 02, 2025 In uncertain times purpose-driven brands have the winning edge BY Chris Fosdick Whether you’re sitting at your desk at work or shopping at the grocery store, you can feel it: the shared sense of uncertainty in the air. Economic indicators are shifting; tariffs have impacted trade flows, and experts predict the nation’s growth … Continue reading In uncertain times purpose-driven brands have the winning edge
July 27, 2025 How brands are converting digital burnout into real-world connection BY Becky Mailen In a world of endless pings, scrolls, and streams, digital burnout has become a modern malaise. Particularly for Gen Z, whose lives have played out almost entirely online, there’s now a growing hunger for something more grounded. In fact, 69% of … Continue reading How brands are converting digital burnout into real-world connection
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. Tanya Thorson on July 22, 2025 Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the … Continue reading How omni-conscious brands win in a buyer-first, fragmented world
July 10, 2025 Why beauty brands that embrace agentic AI will succeed BY Alice Chang Shopping has evolved more over the past 10 years than it has in the previous 50. Once rooted in an in-person experience of trial and tactility, the path to purchase has changed dramatically—propelled by rapid advancements in technology, shifting consumer expectations, … Continue reading Why beauty brands that embrace agentic AI will succeed
June 21, 2025 Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions BY Robert Safian At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year’s event wraps up, Autodesk CMO Dara Treseder shares the insider buzz—from the … Continue reading Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions
