Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. Annette Franz on March 31, 2025 What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer … Continue reading How B2B and B2C brands are winning hearts with memory-driven CX
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
March 22, 2025 How brands can learn to tap into the power of fandoms BY Jocelyn Mintz Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Earlier this month at the Fast Company Grill at … Continue reading How brands can learn to tap into the power of fandoms
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
March 12, 2025 What’s needed to create future-facing brands? BY David Placek With the advent of generative AI and other advanced technologies like quantum computing, we are entering a period of massive innovation. It is likely we are about to see more future-facing products and services than we witnessed in the past 25 years. These companies … Continue reading What’s needed to create future-facing brands?
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025 Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. Sean Nowlin on January 28, 2025 Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced … Continue reading 2025 is the year for B2B brands to embrace CTV
