Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. Kim Davis on September 27, 2024 Almost a third of brands signing deals with influencers over the last 12 months had no such deals … Continue reading New brands burst into celebrity influencer space
Brands can take advantage of contextual strategies and CTV to fuel their holiday push. Chris Wood on September 13, 2024 The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two major-party candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend … Continue reading 2024 elections playbook works for brands too
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Chris Wood on September 12, 2024 Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, … Continue reading How brands are taking the AI plunge and testing customer experiences
September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Chris Wood on August 30, 2024 Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any … Continue reading How brands are using AI in Meta’s Advantage+ campaigns
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
July 21, 2024 Burberry’s new CEO will navigate new expectations around historic brands Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel, and Dior. BY Reuters Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma. On Monday, the former … Continue reading Burberry’s new CEO will navigate new expectations around historic brands
Amazon Prime Day Featured Brands See Boost In Search Interest by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2024 Analysis from Captify on Tuesday shows an increase in searches including the brand name and Amazon in search keywords, suggesting a high purchase intent for consumers who seek these brands. Samsonite (up 407%), Dyson (up 305%), Crest (up … Continue reading Amazon Prime Day Featured Brands See Boost In Search Interest
Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. Taylor Peterson on June 24, 2024 Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting … Continue reading How brands like Klarna and Mars are using AI in marketing operations
June 14, 2024 How Target plans to bounce back with its private-label brands and price cuts Target has more than 45 private labels, including Good & Gather and Favorite Day food brands, which generate more than $30 billion in sales each year. BY Reuters “Target is my backup option,” said Chloe Guss, a shopper at the … Continue reading How Target plans to bounce back with its private-label brands and price cuts
