Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
June 20, 2025 3 ways brands can win back consumer confidence BY Sairah Ashman “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, … Continue reading 3 ways brands can win back consumer confidence
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. Stephanie Miller on June 11, 2025 B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive … Continue reading How strong brands build stronger B2B pipelines
Conductor AI Launches To Support How Engines Speak On Behalf Of Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2025 Conductor marked a milestone Tuesday with the relaunch of its entire product line for AI-based services. The goal is to rebuild its platforms to power research, generation, reporting, and monitoring experiences for brands, all based … Continue reading Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. Annette Franz on March 31, 2025 What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer … Continue reading How B2B and B2C brands are winning hearts with memory-driven CX
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
March 22, 2025 How brands can learn to tap into the power of fandoms BY Jocelyn Mintz Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Earlier this month at the Fast Company Grill at … Continue reading How brands can learn to tap into the power of fandoms
