Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook
Personal Branding Blog — November 9, 2018 — November 9, 2018 Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger … Continue reading How to Use Instagram To Increase Your Personal Brand’s Sales
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content
Garry Grant — October 16, 2018 Follow @seoinc — October 16, 2018 Your virtual influencer will operate online much like a real human influencer would. Even though they may not originally be designed as a brand ambassador, when they gain enough popularity they can definitely attract companies looking for endorsement deals. For instance, Miquela is … Continue reading Virtual Influencers: Brands Could Land Themselves in Trouble
Anton Eliasson — October 16, 2018 Follow @antoneliasson — October 16, 2018 We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you … Continue reading 19 Instagram Story Ad Ideas from Creative Brands
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
Mike Monroe — September 7, 2018 Follow @VectorMarketing— September 7, 2018 Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major … Continue reading 3 Instagram Strategies Working for Brands Right Now
Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands
Why Brands Can’t Afford Not To Advertise On Amazon by Wes MacLaggan , Columnist, August 30, 2018 Facebook and Google have long held the lion’s share of advertising dollars, but Amazon is quickly growing its influence in the space, surpassing $2.2 billion in ad revenue in Q2. While still small in comparison, the ecommerce giant … Continue reading Why Brands Can’t Afford Not To Advertise On Amazon
