Personal Branding Blog — July 13, 2018 — July 13, 2018 Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for … Continue reading The Art of Social Media Affecting SEO for Personal Brands
Adina Jipa — July 13, 2018 Follow @socialinsiderio — July 13, 2018 Last month, Instagram launched the @mention sharing – an Instagram Story option which allows users to re-share posts they have been tagged in. This means that if someone has mentioned you in their story, you will be able to share that video or … Continue reading How To Use Instagram’s Mention Sharing Feature To Your Brand’s Advantage
The Digital Balloon: Brands Work To Integrate Email And Other Tools by Ray Schultz , Columnist, July 2, 2018 Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing … Continue reading The Digital Balloon: Brands Work To Integrate Email And Other Tools
Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
Carol Forden — June 17, 2018 Follow @carolforden — June 17, 2018 The last few months and years we’ve seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and … Continue reading How Can Brands Make Social Commerce Work?
Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Sahail Ashraf — June 10, 2018 — June 10, 2018 Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of … Continue reading Should You Shut Down Your Brand’s Social Media Presence?
Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors
Personal Branding Blog — June 6, 2018 — June 6, 2018 In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services. LinkedIn is a premier … Continue reading How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth
Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands
