How Reddit Predicts Consumer Trends For Brands by Laurie Sullivan @lauriesullivan, January 5, 2023 Reddit wants to help brands predict the future — for example, when a restaurant should offer lab-grown food, or a beauty brand should offer DNA-based skincare treatments or DNA-personalized vitamins. On Thursday, Reddit released a report with these insights based on … Continue reading How Reddit Predicts Consumer Trends For Brands
Brands Resisting TikTok Risk Falling Too Far Behind by Will Ashton , December 16, 2022 TikTok has grown massively since the start of 2020, but many brands still don’t know what to do with the platform. There remain legitimate concerns about performance and attribution. There are also practical challenges surrounding TikTok creative, resourcing and a … Continue reading Brands Resisting TikTok Risk Falling Too Far Behind
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
How Brands Can Find Metaverse Success On Roblox by Aaron Paquette , Columnist, December 7, 2022 Every day brings new headlines about misfortune in the metaverse, and crisis in cryptocurrency. But one platform shows brands how to succeed in the virtual world and utilizes a virtual currency Gen Z finds even more desirable than cold, … Continue reading How Brands Can Find Metaverse Success On Roblox
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands
Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place by Ray Schultz , Columnist, November 8, 2022 Ecommerce brands often struggle to get their email systems into place. But engagement with shoppers may be the least of their problems. The big challenge is fulfilling online orders, judging by “Increase Your Pace in the Ecommerce … Continue reading Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres
It’s almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years. Kim Davis on October 27, 2022 No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics … Continue reading Brands are betting heavily on CTV advertising
How Brands Can Work Authentically With Co-Creators by Jane Hovey , October 14, 2022 The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves, brands must be agile to survive, let alone win. The challenge is … Continue reading How Brands Can Work Authentically With Co-Creators
