Wendy Marx April 1, 2021 The world can be a scary place — especially when it comes to getting hired after age 50. It can even feel like you’re swimming against the current at times. But doing your personal branding on LinkedIn can be like using a motorboat to push through that current. Granted, … Continue reading Personal Branding on LinkedIn: 14 Strategies That Will Help
Tag Archives: Branding
Sonic Branding Tips for the 4 Major Social Media Platforms
David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms
10 Tips to Fix Your Personal Branding on Social Media in 2021
Gerry Moran January 11, 2021 “Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be! … Continue reading 10 Tips to Fix Your Personal Branding on Social Media in 2021
4 Creative Tools to Boost Your Social Media Branding Efforts
Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts
Place Branding and the Holiday Season
Brandon Palanker December 9, 2020 Times of crisis—such as, say, a pandemic year with one doozy of an election added in—often bare out the fundamentals about who and what we are, but less often do they result in real transformative change in how we act in society. We humans are the result of billions of … Continue reading Place Branding and the Holiday Season
New LinkedIn Feature Lets You Add Audio Branding to Your Profile
Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile
How (and Why) to Use Branding to Supercharge Your Advertising
Brett McHale September 18, 2020 In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail … Continue reading How (and Why) to Use Branding to Supercharge Your Advertising
Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
7 Important Factors for Effective Small Business Branding
Justin Wong August 12, 2020 As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? At Curve, we explain branding as something fairly simple: who your company is, what you represent, and the unique value you offer. However, small … Continue reading 7 Important Factors for Effective Small Business Branding
How to Create an Employer Branding Strategy
Clair Kim July 27, 2020 Job seekers today are just as concerned about who they work for as they are about what job they are doing. Many workers will decide where to apply for based on the company’s reputation. This focus on an employer’s reputation has financial implications as well. Companies with negative reputations spend … Continue reading How to Create an Employer Branding Strategy