March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
How Audio Investments Increase Branded Search Volume by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2025 It could be the podcaster or the tone or the note in a jingle or jangle that calls attention to a brand, but how do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based … Continue reading How Audio Investments Increase Branded Search Volume
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
Meta Rolls Out Search Tool To Track Branded Content by Laurie Sullivan @lauriesullivan, August 25, 2023 Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter the database by platform, date range of seven … Continue reading Meta Rolls Out Search Tool To Track Branded Content
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors’ marketing strategies. Nicola Agius on August 28, 2023 Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the … Continue reading Meta launches new tool to track branded content campaigns
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023. Chris Wood on January 5, 2023 At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in … Continue reading Roku introduces branded HD and 4K TVs
By Jeff Beer October 16, 2022 SPOILER ALERT: This will include references to some aspects of the She-Hulk Season One finale. I recommend you watch it! Okay, we all good now? Ask any advertising executive what the key to creating quality branded content is, and they’ll list off versions of three basic … Continue reading Why Marvel’s ‘She-Hulk’ finale is the best branded content of the year
Desiree Johnson October 30, 2021 Branding is everywhere. From billboards to slogans, logos, and digital advertising, there is no shortage of marketing tools a business can use when deciding to cultivate their customer experience. Branding ultimately boils down to how your customers perceive you and this can change based on the series of experiences your … Continue reading 5 Ways to Treat Your Business With Branded Links
Ann Smarty March 31, 2021 Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? One of the most powerful … Continue reading Optimize for Branded Search to Create a More Effective Sales Funnel
Pankaj Narang January 24, 2021 It is no secret that the growth of Instagram is beyond super. The increased use of hashtags and user base has made Instagram the go-to for business owners and marketing managers. The use of the little # (hashtag) has gained a golden position in business marketing campaigns for nearly all … Continue reading How to Run a Branded Instagram Hashtag Campaign with Influencers
