June 29, 2024 Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now When Verizon’s former chief marketing officer, Diego Scotti, left the company last May after almost nine years, the company needed to find a marketer who could match his penchant for big creative swings, but also allow the … Continue reading Verizon’s new CMO Leslie Berland wants to make sure you can hear the brand now
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Laurie Miller on June 28, 2024 Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to … Continue reading How to measure the impact of brand marketing
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
June 27, 2024 How cool-girl brand Ganni made sustainable style a $700 million business The Danish ‘It Girl‘ brand is determined to grow, but not at all costs. BY Elizabeth Segran In 2023, Nicolaj Reffstrup made a tough decision—one that would lose his company half a million dollars in annual revenue. [Photo: Ganni] As cofounder and … Continue reading How cool-girl brand Ganni made sustainable style a $700 million business
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
Google Brand Recommendations Link With YouTube Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2024 Google launched a set of AI-powered Brand Recommendations located on the Recommendations page in Google Ads. The tool analyzes an advertiser’s Google Ads history, as well as campaign settings and industry trends to automatically serve ways to improve brand campaign … Continue reading Google Ads Brand Recommendations Links With YouTube Ads
Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation
Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
