Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Brand Loyalty Fading Among Americans by Laurie Sullivan @lauriesullivan, September 14, 2018 Consumers are not as loyal as they once were, according to data released this week. The findings come from a look into the purchasing habits of American consumers — analyzed by Adtaxi, an ad-tech company supporting multiple marketing channels. The study was conducted … Continue reading Brand Loyalty Fading Among Americans
Can Programmatic Build Brand? by Nina Lentini , Staff Writer @Nina_Lentini, (September 05, 2018) “If you want to grow a brand, you better start thinking about relevancy and the presence and continuity against prospects who are not currently customers. So how do we make programmatic branding relevant to non-customers and then to people who are … Continue reading Can Programmatic Build Brand?
Ben Heath — August 30, 2018 — August 30, 2018 The Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to … Continue reading Facebook Ads Brand Awareness Objective Explained
Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018 There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite
Personal Branding Blog — August 22, 2018 — August 22, 2018 It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have specific systems and instructions in place. Scrum methodology and agile marketing both help you to prepare for the future and … Continue reading Use Scrum in Agile Marketing to Bring More Visibility to Your Brand
Joanne McDonagh — August 20, 2018 Follow @rezoomo_com — August 20, 2018 aracelymitsu / Pixabay Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether … Continue reading 5 Elements Candidates Want To See In Your Employer Brand
Charu Mitra Dubey — August 19, 2018 Follow @CharuMitraDubey — August 19, 2018 Do you have a brand and need to tell the world about it? But why would anyone listen to you when there are plenty of other brands out there? People like to know about brands that are conveyed through some trustable sources. … Continue reading 5 Ways to Get More Online Brand Mentions in 2018
You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018 Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon
