AI Brand Recommendations: Chaotic, Inconsistent by Laurie Sullivan , Staff Writer, January 28, 2026 AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors. When someone goes to ChatGPT, Claude, or Google’s … Continue reading AI Brand Recommendations: Chaotic, Inconsistent
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. By Constance Chen January 13, 2026 AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely … Continue reading 5 ways to strengthen your brand in the age of AI
As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal Sophie Atkinson Suswati Basu A popular Australian poker player has taken to social media to apologize after cheating at a recent event, with the Southern Poker Tour also confirming he is no longer a brand ambassador. Chris Skinner, … Continue reading Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. Steve Liu on November 11, 2025 A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing … Continue reading Reddit’s rise shows every brand needs a forum for its GenAI search strategy
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. Shannon Reedy on October 31, 2025 Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages … Continue reading What ChatGPT says about your brand — and why it matters
AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity. Gene De Libero on October 27, 2025 Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise … Continue reading You can’t automate brand voice, but you can train AI to respect it
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. Semrush Enterprise on October 3, 2025 Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can … Continue reading Technical branding: The system that teaches machines who the brand is by Semrush Enterprise
