Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the … Continue reading FTC says Omnicom deal is OK, as long as there’s no brand safety involved
Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. Matt Wakeman on June 20, 2025 This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. … Continue reading CFOs want hard numbers, not brand vibes
June 08, 2025 Why you need a personal brand in a crowded job market BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Back in 2023, social media management platform Buffer wrote a blog post about how it … Continue reading Why you need a personal brand in a crowded job market
May 16, 2025 Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era BY Natasha Etzel On Friday, cable companies Charter Communications and Cox Communications announced that they’ve agreed to merge. Charter will acquire Cox in a deal valued at $34.5 billion. This is one of the biggest deals of … Continue reading Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm. Jay Mandel on April 24, 2025 At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety — what it means, what it definitely doesn’t … Continue reading Brand safety is BS (until it’s not)
You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025 Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI
