MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief
September 28, 2025 OpenAI’s first major brand campaign wants to win your heart and mind A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that … Continue reading OpenAI’s first major brand campaign wants to win your heart and mind
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. Reid Holmes on September 23, 2025 Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts … Continue reading How AI reads your brand and why meaning matters most
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
Is AI rewriting your brand story without telling? Learn to spot and stop AI-driven brand drift before it erodes trust. Semrush Enterprise on August 28, 2025 Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media … Continue reading How generative AI is quietly distorting your brand message by Semrush Enterprise
August 27, 2025 Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign BY Sarah Fielding Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as … Continue reading Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
August 24, 2025 Why your brand needs an enemy BY Travis Reeb Most business advice tells you to avoid making enemies. I’m here to tell you the opposite: if your brand doesn’t have an enemy, you’re doing it wrong. This isn’t to suggest you need to create conflict for conflict’s sake. But there’s power in opposition. … Continue reading Why your brand needs an enemy
Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations by Laurie Sullivan , Staff Writer, August 21, 2025 OpenAI continues to experiment with presenting the most critical information and sources first, as the company weighs the impact of citation on publishers and websites. It’s a shift toward sites that provide answers to queries. … Continue reading Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
August 15, 2025 Hailey Bieber’s Rhode skincare brand to launch in Sephora in September BY Yasmin Gagne A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieber’s skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of the retailer’s freestanding stores in the U.S. and … Continue reading Hailey Bieber’s Rhode skincare brand to launch in Sephora in September
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. Semrush Enterprise on August 14, 2025 at 7:00 am | Reading time: 8 minutes How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers … Continue reading How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise
