Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
February 12, 2025 Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday Dara Treseder breaks down why so many brands adopted a ‘safe’ approach during Sunday’s big game. BY Robert Safian Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, … Continue reading Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday
Brand And Performance Are Codependent – Here’s Why by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2025 Algorithm-driven media and AI-generated creative tools will teach advertisers and marketers how to use data behind every campaign to drive better results, but the key to remember is that brand and performance are codependent, despite having a limited … Continue reading Brand And Performance Are Codependent – Here’s Why
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue. Chris Wood on December 27, 2024 In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are … Continue reading Customer experience and brand: 2025 predictions
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. Frans Riemersma on December 10, 2024 As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions … Continue reading Why your company needs a brand LLM to thrive
November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
