Will Microsoft Drop Bing Brand For A More Integrated Copilot Search? by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2024 Microsoft has been pushing to integrate generative artificial intelligence (GAI) into all of its products. It reintroduced Bing Search with AI-powered features in February 2023, adding a Bing Search and Copilot option in the header of its … Continue reading Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds
Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration. Bunny Tharpe on March 20, 2024 Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI … Continue reading Transform your B2B brand: 7 strategic insights
March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand
Follow this marketing playbook to quickly and effectively integrate an acquired brand’s web, email and social presence post-M&A. Stephanie Miller on February 15, 2024 at 1:05 pm | Reading time: 6 minutes Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and … Continue reading 5 steps to a seamless post-M&A brand integration
