Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2023 Strike three and you’re out. Sounds like the rules of baseball filtered into ecommerce and brand loyalty — mainly because great products alone are not enough to keep customers loyal. … Continue reading 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
On Brand: Zenni Gets More, Pays Less With In-Housing by Steve Smith , Staff Writer @popeyesm, June 2, 2023 Zenni’s Senior Director, Performance Marketing Dennis Maxwell has nothing against agencies, so don’t take this personally. He even started as an intern at and agency. And he was well aware of how much effort goes into media … Continue reading On Brand: Zenni Gets More, Pays Less With In-Housing
How to Develop a Strong Brand Identity for Your Business? GRIT DAILY / 02 Jun 2023 To help you create a powerful brand identity for your business, we asked founders, CEOs, and marketing professionals for their best advice. From personifying your brand to determining your unique value proposition, here are the top 10 tips … Continue reading How to Develop a Strong Brand Identity for Your Business?
Twitter’s head of safety and content moderation has left the company Mariella Moon @mariella_moon Twitter has lost another head of trust and safety after Elon Musk purchased the company last year. According to Reuters, Ella Irwin, the website’s top executive for content moderation has resigned. Fortune has also reported earlier that her company … Continue reading Twitter’s head of brand safety and ad quality has left the company
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
By Laya Neelakandan May 25, 2023 American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Morning Consult’s latest Most Trusted Brands report shows the adhesive bandage company securing the number one spot, followed by UPS, Amazon, Lysol, and Kleenex. Conducted between March and April, the … Continue reading You might be wearing America’s most trusted brand right now
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand. Kim Davis on May 23, 2023 With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, … Continue reading It’s time to teach AI about your brand
By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand
