Tag Archives: brand

When and how to move beyond performance marketing to brand strategy

Marketing Performance

Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy →

Herman Miller has a new brand identity. Can you spot the differences?

Branding Strategy

By Elissaveta M. Brandon January 19, 2024 Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different … Continue reading Herman Miller has a new brand identity. Can you spot the differences? →

Top tips for building a successful brand strategy in 2024 and beyond: Part 2

Branding Strategy

In this second part of a two-part feature, learn more about the relationship between brand and behaviors, emotions and feelings. Jade Bunke on December 11, 2023 In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. … Continue reading Top tips for building a successful brand strategy in 2024 and beyond: Part 2 →

How to turn your brand into a performance publisher

Branding

Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023  Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher →

Top tips for building a successful brand strategy in 2024 and beyond

Branding Strategy

Mapping your brand goal to behaviors and emotions is key to building a successful strategy. Jade Bunke on December 8, 2023 In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers … Continue reading Top tips for building a successful brand strategy in 2024 and beyond →

15 questions with Under Armour’s new CEO, who knows the brand is too bro-tastic

Branding Tools

  By Mark Wilson $7.58. That was Under Armour’s closing stock price the day I met with Stephanie Linnartz, the company’s new CEO. A 25-year veteran of Marriott, Linnartz stepped into the role at the end of February of this year. She became the company’s third CEO appointed in four years. It is perhaps a … Continue reading 15 questions with Under Armour’s new CEO, who knows the brand is too bro-tastic →

Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine

Corporate Appointments

  By Jeff Beer November 22, 2023 The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of which the tech industry hasn’t seen since . . . the Sam Bankman-Fried trial ended three weeks ago! On Tuesday, … Continue reading Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine →

X CEO calls article that led to latest brand exodus ‘misleading and manipulated’

Twitter Under Legal

X CEO calls article that led to latest brand exodus ‘misleading and manipulated’ Linda Yaccarino says X stands against antisemetic content and vows to back free speech on the platform. Pranav Dixit   Updated Tue, Nov 21, 2023 Jerod Harris via Getty Images X CEO Linda Yaccarino called a report from a watchdog group that … Continue reading X CEO calls article that led to latest brand exodus ‘misleading and manipulated’ →

Acquia sees web accessibility as a good thing and a brand differentiator

Web Accessibility

26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion. Constantine von Hoffman on November 16, 2023 At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of … Continue reading Acquia sees web accessibility as a good thing and a brand differentiator →

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